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Inbound Marketing Manager

3 - 6 yrs
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2,00,000 - 7,00,000 P.A. Openings: 1 Posted 29 days ago Job Applicants: 94 Job Views: 409

Job Description

 
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    Inbound Marketing Manager for B2B Enterprise Software
    Location: Chennai, India
    As the Marketing Manager at Guidanz Chennai Office, you will help design, develop, and implement the online marketing campaigns for our industry leading software products such as Skedler and BI Connector. You will execute comprehensive marketing campaigns involving Website Content, Blogs, Search Engine Optimization, Email Marketing, Social Media Marketing, Webinars, and Search Engine Marketing.
    You will be coordinating with CEO based in US and the Marketing team based in Chennai to execute the marketing strategy.
    Requirements
    You must have 5 to 10 years of experience in Software Product Marketing with a strong focus on content creation for inbound marketing
    MBA in Marketing from a leading college or university
    You have excellent command of written and spoken English. You must demonstrate impeccable writing skills in English with examples of your blogs, whitepapers, social media posts, email campaigns.
    You must have created a content roadmap for inbound marketing and developed content to execute the roadmap.
    You have successfully executed marketing campaigns targeting global customers that span the customer life cycle involving generating leads, nurturing leads, converting them into trial users, converting into customers, and then nurturing customers to increase revenue.
    Optimal candidates will have 5 to 10 years of experience in the marketing areas listed below:
    o Content Creation, Copy writing and Editing for Blogs, Emails, Whitepapers, Websites, Landing pages, Social Media posts and more Must have
    o Marketing campaign automation through Zoho, Pardot, Infusionsoft etc. Must have
    o Email marketing design, content development, execution, reporting
    Experience with email marketing tools such as Zoho, Salesforce, Mailchimp, etc. Must have
    Email content generation Must have
    Email design and development Must have
    o Social media marketing via LinkedIn, Twitter etc Must have
    o Search engine optimization Must have
    o Search engine marketing Nice to have
    o Blog writing experience Nice to have
    You should be able to work at least 3 hours that overlap the marketing team in California.
    Benefits

    o An incredibly talented team to work with and to learn from
    o Opportunity to work with cutting edge technology and continuous learning
    o Competitive salary
    o 12 days paid vacation
    o Annual paid training to classes that strengthen your technical skills
    o Free coffee/tea in the morning and afternoon
    o A nice workplace in IIT Madras Research Park
    Company
    Guidanz Technology Solutions Pvt. Ltd. is a growing company founded by IIT Madras alumnus and is headquartered in the San Francisco Bay Area (Fremont, CA) with engineering office in IIT Madras Research Park, Chennai, India. Founded in 2010, Guidanz has provided analytics and business intelligence solutions to Fortune 100 companies.

    To apply, please email us at sangeetha@guidanz.com, attaching a current resume in HTML, Word, Plain Text or PDF format. In the body of the email, explain why you would be a good fit for this job.

Salary: INR 2,00,000 - 7,00,000 P.A.

Industry: IT-Software, Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

    Please refer to the Job description above

Education-

UG: Any Graduate - Any Specialization

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile:

Guidanz

Guidanz Technology Solutions Pvt. Ltd. is a growing company founded by IIT Madras alumnus and is headquartered in the San Francisco Bay Area (Fremont, CA) with engineering office in IIT Madras Research Park, Chennai, India. Founded in 2010, Guidanz has provided analytics and business intelligence solutions to Fortune 100 companies.

To apply, please email us at sangeetha@guidanz.com, attaching a current resume in HTML, Word, Plain Text or PDF format. In the body of the email, explain why you would be a good fit for this job.
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Sangeetha Pattabhi Company Recruiter Guidanz Chennai

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