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Manager - Marketing - SME Segment

3 - 5 yrs
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Not Disclosed by Recruiter Posted 11 days ago Job Applicants: 45 Job Views: 112

Job Description

 
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    "Marketing Manager

    - The job is responsible for the growth of our sales channels.

    - Increase the company's presence in relevant marketing channels.

    - Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

    - Deploying successful marketing campaigns and own their implementation from ideation to execution.

    - Experimenting with a variety of organic and paid acquisition channels

    Responsibilities:

    - Be in-charge of marketing budget and allocate/invest funds wisely- ATL/BTL/ Digital media etc.

    - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

    - Deploy successful marketing campaigns and own their implementation from ideation to execution.

    - Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.

    - Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

    - Build strategic relationships and partnership with key industry players, agencies and vendors.

    - Measure and report performance of marketing campaigns, gain insight and assess against goals at regular intervals.

    Requirements:

    - MBA from a reputed institute.

    - Demonstrable experience in marketing.

    - Potential and attitude required to learn.

    - Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

    - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

    - Experience in setting up and optimizing Google Adwords campaigns.

    - Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

    - In-depth application knowledge of Data analysis, interpretation and trend analysis is required.

    - Good taste, a sense of aesthetics and a love for great copy and witty communication.

    - Up-to-date with the latest trends and best practices in online marketing and measurement."

Salary: Not Disclosed by Recruiter

Industry: Glass / Glassware

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

    Please refer to the Job description above

Education-

PG:MBA/PGDM - Any Specialization

Company Profile:

Big Ideas HR Consulting Private Limited

Hiring for its Leading Client.
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Job Posted by

Mr.Amit Sharma Recruitment Consultant Big Ideas HR Consulting Private Limited Ahmedabad

50 followers

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