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Manager - Product Marketing

4 - 8 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: 82 Job Views: 341

Job Description

 
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    Job Purpose :

    - In last 1 year, DronaHQ has matured and grown at rate of 300% and marketing has become a priority. The marketing team shares a great responsibility and opportunity to expand and fuel this growth.

    - He/she will be an expert in digital marketing strategy, tools, and tactics and be connected with the digital marketing ecosystem in India and APAC.

    Scope of Work:

    - The incumbent will be responsible for scaling up the end to end marketing function for DronaHQ globally.

    - The incumbent will develop a holistic Digital Marketing strategy for the company, and digital marketing programs.

    - The scope of Digital Marketing activities gets defined by the incumbent, and will include website/app development, social media, online advertising, and mobile. The role will also look at strategic partnerships and co-promotions with external parties in the digital space.

    - The individual Work closely with the business development and sales team right from lead generation to deal closure and provide marketing support at every step.

    - The incumbent will also interact with digital marketers across the world, learn from global case studies and exploit synergies/best practices.

    - Planning and organising webinars to push leads into the pipeline

    - Planning and organising online and offline product demonstrations

    - Participating in various events and organising round tables and other events for prospect intimacy campaigns

    - Reporting lead numbers on a monthly basis to senior leadership and taking corrective actions wherever required

    - Manage the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking. Creating digital content, email campaigns, and managing SEO, paid marketing.

    - Aligning with global and regional stakeholders, develop and execute the Asia Pacific website strategy, portraying Experience as thought leaders, driving traffic and online conversion.

    Content Creation

    - Managing the process of creating thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials and other content collaterals for web based marketing

    - Creating sales enablement content like presentations, technical support documents, product literatures, custom sales documents etc to provide sales support

    - Tracking key competitors and creating shadow marketing programmes to tackle them

    Desired Skills and Experience

    - The ideal candidate would have 4-8 years of experience in building tech product brand among C-level audience like CIO, COO, HR, Sales.

    - Candidate from IT Product company (HRMS, Mobility) will have an advantage.

    - Has managed demand generation and content marketing programmes

    - This role requires a high level of creativity, attention to detail, and project management skills.

Salary: Not Disclosed by Recruiter

Industry: Advertising, PR, MR, Event Management

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type: Full Time, Permanent

Keyskills

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

Drona HQ

DronaHQ Enterprise Mobility Platform has evolved from flagship product Drona Mobile, which had deep expertise in building mobile learning and training applications for enterprises. "Drona Mobile" had successfully enabled many enterprises with complete end to end infrastructure and turn key solution to launch their employee trainings with a feature of 'on the go' assessment to senior management, video cast trainings in association with leading content partners, all in a handheld device the mobile. DronaHQ, a gradual succession is a robust, secure, mature mobility platform for enterprises to built, deploy and manage multi-platforms, multi- apps across user bases and multiple devices.
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