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Market Research and Email Marketing Specialist @ Chennai-egmore

4 - 9 yrs
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4,00,000 - 9,00,000 P.A. Posted 13 days ago Job Applicants: 86 Job Views: 321

Job Description

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    Designation: Market Research and Email Marketing Specialist
    Exp:  4+ yrs
    CTC: As Per norms
    NP: 15 days (or) Immediate.

    Job Description:

    Market Research and Email Marketing Specialist

    TroonDx, is seeking an email marketing specialist to join our entrepreneurial team to execute digital marketing campaigns for a wide variety of products, initiatives and events for our growing brand.

    Employ and cultivate email best practices to increase sales, registration, participation and overall audience engagement. This specialist will manage reporting and will work closely with the audience director to create data-driven, trackable and measurable digital marketing campaigns.

    Key responsibilities include:

    Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations

    Should generate leads from USA and Across Global market and Acquiring database through extensive web research, internet marketing, referencing etc

    Maintain the database provided up-to-date

    Use online market research and catalogue findings to databases

    Ownership of tactical email campaign execution and reporting.

    Manage email marketing campaigns end-to-end from planning, targeting, setup, QA, testing and deployment.

    Monitor/report on email analytics, engagement metrics, conversions and overall campaign performance for internal and external use.

    Track performance of email marketing campaigns, build-out reporting and communicate results to key stakeholders.

    Recommend changes based on analysis of performance reporting to improve the effectiveness of promotions across all marketing channels.

    Apply A/B testing methods (e.g. email templates, subject lines, content) into everyday practice for continuous learning and improvements.

    Apply audience segmentation based on audience profile data, location and/or engagement to deliver targeted messaging and ensure maximum marketing efficiency.

    Maintain email marketing calendar

    Possess a passion for staying on top of the latest digital marketing best practices, and new web technologies.

    Identify automation opportunities to increase efficiency and improve processes within the team. Experience working with marketing automation tool a plus.

    Required Skills:

    4+ years of experience working in a similar field
    Knowledge of HTML and CSS and WIX.
    Experience with applying email best practices and email deployment
    Microsoft Office (solid Excel knowledge), Google Sheets
    Google Analytics
    Yet Another Mail Merge (YAMM)
    Hubspot CRM / Fresh Sales CRM
    Mail Chimp

    Bonus Points:

    Bachelors degree in related field such as Marketing
    Certifications in any digital marketing or analytics area

    Interested candidates can share ur cv to

Salary: INR 4,00,000 - 9,00,000 P.A.

Industry: IT-Software / Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Manager - Market Research / Consumer Insights / Industry Analysis

Employment Type: Permanent Job, Full Time


Desired Candidate Profile

    Please refer to the Job description above
Company Profile:

OASYS Cybernetics Pvt Ltd.

OASYS Cybernetics is India's leading System Integrator executing many prestigious e-Governance projects in various states of India, employing over 800+ technically qualified engineers and staffs. We @ OASYS believe in a defined work culture that might surprise you. Just as an organization needs the right talent to drive its business objectives, an employee need an inspiring environment to grow and achieve their career goals. Each of our jobs has clear requirements for success but also offer opportunities to explore beyond boundaries and grow. All throughout your career, you encounter learning opportunities and exposure to cutting-edge technologies.
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Job Posted by

Raja Mohamed HR Lead OASYS Cybernetics Pvt Ltd. Chennai


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