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Marketing and Sales Manager

1 - 4 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: 13 Job Views: 89

Job Description

 
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    Marketing and Sales Manager
    MBA, M. Com , MA, MBA Fresher
    International Consulting firm, Bangalore



    Manage the development, delivery, and analysis of integrated go-to-market programs for the market that include all key service areas; all customer segments; and all types of partner marketing.
    Manage the development/ delivery/ analysis of integrated go-to-market (GTM) programs.
    Manage all customer segments (horizontal, vertical/ industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional)
    Responsibilities and Duties

    Develops and secures approval for GTM plans and budget
    Execution of GTM plans in line with the budget
    Manages/ monitors delivery of pre-determined messaging/ content
    Executes/ monitors pre- determined customer segmentation strategies and experience plans.
    Tracks and reports marketing metrics/ goals/ benchmarks.
    Develops closed-loop post- analyses for marketing programs, and identifies/ executes indicated actions.
    Performs marketing support activities as needed, e. g. Siebel MRM/ CRM, PO and accrual management, collateral fulfilment.
    Assists Sales with development of sales training materials.
    Knowledge and Skills:

    Knowledge of marketing principles, practices, tactics and tools.
    Knowledge of offering, segment, partner and account-based marketing.
    Knowledge of advertising/ direct marketing/ research vendor practices and procedures.
    Understanding of the industry, offering categories and company offerings/ strategy.
    Solid project and budget management skills.
    Excellent written/ oral communications.
    Strong analytical skills.
    Strong interpersonal skills.
    Ability to manage and influence virtual teams.
    Strong negotiating skills.
    Ability to interface effectively with multiple levels of management and functional discipline.
    Strong influencing skills.
    Education and Experience Required:

    MBA or Masters in Marketing or related field, MBA preferred.
    1+ years marketing experience including offering marketing, segment marketing, channel marketing and partner marketing preferred
    MBA Fresher with high levels of motivation and willingness to go the extra mile
    Agency, sales and/ or channel experience a plus.
    Location: Bangalore, Karnataka

    Language: English (Required)

Salary: Not Disclosed by Recruiter

Industry: Medical, Healthcare, Hospitals

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type: Full Time, Permanent

Keyskills

Education-

UG: Any Graduate - Any Specialization

PG:MBA/PGDM - Marketing

Company Profile:

24ALIFE INDIA PRIVATE LIMITED

We have been organizing a traditional, international symposium on a healthy lifestyle for seven years now. Every year a professional and wider public is acquainted with the latest facts about healthy life. We invite top professionals from interdisciplinary profiles from around the world to present new health-related lifestyle innovations and recommended preventative measures to enhance health and well-being.
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