Mgr – BI & Research – India

10 - 15 Years
Bengaluru
Not Disclosed by Recruiter
Posted: 35 days agoOpenings: 1Job Applicants: 772Job Views: 684

Job Description

Scope of Responsibilities
  • Lead a team of talented analysts focused on individual components of analytics.
  • Work with Director & Marketing leads to establish the overarching strategy and approach of the analytics team, including roadmap of key projects and opportunities.
  • Share insights and interpretations of marketing information that are meaningful to the executives at any level.
  • Work closely with the marketing automation team to review data sets, test hypotheses and ensure that Eloqua and salesforce.com are capturing meaningful and accurate information.
  • Provide proactive thought leadership to drive strategic analytics initiatives across marketing
  • Partner with key stakeholders and manage team to provide compelling analyses, clear reporting, and insightful recommendations across B2B Lead Funnel
  • Develop strategy to leverage predictive and descriptive statistical models to improve insights, enhance data-driven business strategies, and improve pipeline growth
  • Maintain ownership and support ongoing evolution of KPIs for the Marketing organization
  • Conceptualize and build multi-touch Attribution Model to identify key drivers at various key stages of the sales cycle
  • Manage development and delivery of key business dashboards and visualizations
  • Stay up to speed with new developments in analytical platforms and techniques, incl. data mining, modeling and other analytics; recommend actions that will enable TLs to develop these enhanced capabilities; develop analytical / data roadmap for the business
  • Manage development and delivery of key business dashboards and visualizations in MicroStrategy
  • Analyze data to discern business relevant trends and opportunities and present recommendations to business leaders
  • Work with technical teams and IT to ensure that the infrastructure for analytics and reporting is robust and suitable to meet current and future needs

Required Candidate profile

Skills and Experience

Necessary:

  • Strong business acumen, coupled with creative thinking and exceptional analytical skills
  • Experience successfully leading a team of analytics professionals within a marketing role or context
  • Understands how to effectively bridge the gaps with sales operations reporting & analytics when capturing and analyzing data from different perspectives
  • Minimum 10-15 years in marketing with 5+ years hands on analytics experience with proven quantitative orientation.
  • Detailed understanding of digital & demand marketing and inside sales lead management
  • Ability to deal with ambiguity and create action plans in solving unstructured problems.
  • Ability to thrive in a matrix environment and influence adoption of new thinking and drive change.
  • Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner.
  • Excellent written and verbal communicator - able to interface with, present to and rationalize with individuals at all levels of the organization
  • Strong critical thinking and strategic approach complemented with a bias for action. You will need to be able to develop a strategy and execution plan that makes things happen
  • Ability to work on multiple projects simultaneously while managing to critical deadlines and deliverables
  • Understanding of how to leverage and integrate data across multiple sources to create compelling analyses
  • Comfort in manipulating large volumes of data, creating new and improved techniques and/or solutions for data collection, management, and usage.
  • Strong attention to detail, well organized administratively
  • Aggressive self-starter, able to rally team support for process and accountability
  • Exceptional interpersonal skills

Preferred

  • Experience working with SalesForce.com and Eloqua
  • Experience working with data visualization tools, specifically Tableau
  • Experience programming in R
  • Knowledge of statistical and data mining techniques - such as linear/logistical regression, predictive modeling, cluster analysis, and CHAID

Education/Training

  • 10+ years experience in Data Analysis
  • Knowledge of B2B Database Marketing, preferably in High Tech/Software industry
  • Bachelor's Degree in a Quantitative Field (Statistics, Econometrics, Management Sciences, Marketing Research, Mathematics, Engineering, etc.) - Masters degree preferred

Salary: Not Disclosed by Recruiter

Industry:IT-Software / Software Services

Functional Area:Analytics & Business Intelligence

Role Category:Analytics & BI

Role:Analytics Manager

Employment Type:Full Time, Permanent

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.A - Statistics, Maths, Any Graduate - Any Specialization, B.Tech/B.E. - Any Specialization, B.Sc - Maths, Statistics, B.B.A / B.M.S - Management

Doctorate:Doctorate Not Required

Company Profile

BMC Software India Pvt. Ltd

BMC is an Equal Opportunity Affirmative Action Employer. It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.
View Contact Details+

Recruiter Name:HR

Contact Company:BMC Software India Pvt. Ltd

Reference Id:26788

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