Product Manager Oncology (super Speciality)

3 - 8 Years
Mumbai, Pune
INR 5,00,000 - 15,00,000 PA.

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Posted: 11 days agoOpenings: 1Job Applicants: 668+Job Views: 1535+

Job Description

Job Description

Budgeting and Forecasting:

  • Research Product History and Market Opportunity Analysis
  • Setting Financial Objective (primary & ORG) for the Brands as per the divisions needs
  • Preparing the promotional budget as per the marketing plan
  • Conducting in-depth data analyses using traditional and advanced methods.
  • Analysing published data and statistics.
  • Evaluating past performance of products.
  • Assessing future trends

Marketing Communication

  • Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term
  • Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets specialty segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team
  • Deliver and deploy high quality project leads through superior marketing strategies & tactics

Marketing Strategy

  • Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy
  • Sustain the focus on performance of well-established brand equities through effective strategies and successful launch of line extensions
  • Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC
  • Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise
  • Deploy effective customer segmentation and product differentiation strategies
  • Design and implement integrated marketing communication to each customer segments through Field Force
  • Effective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team (6 days of field work recommended)

Market/ Customer Development

  • Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs
  1. Participate in various customer forums for influencing key driver's / decision makers in high priority segments.


Desired Candidate Profile

Please refer to the Job description above


UG:B.Pharma - Pharmacy, B.Tech/B.E. - Bio-Chemistry/Bio-Technology, Biomedical

PG:M.Tech - Any Specialization, MS/M.Sc(Science) - Any Specialization, M.Pharma - Pharmacy, MBA/PGDM - Any Specialization

Company Profile

Emcure Pharmaceuticals Limited

Brief about Emcure:
Emcure is 12th Largest Indian Pharmaceuticals Company (according to AWACS). It has more than 10000 employees working across globe with operating profit of $220million and a global turnover of more than 5000cr. Established presence in all major therapeutic areas including gynaecology, nephrology, blood related, cardiology, pain & analgesics, HIV, anti-infective, and vitamins, minerals and nutrients products. Emcure has also recently entered the oncology and diabetes therapeutic areas.
Emcure has over 800 products which are currently being marketed across 70+ countries, with subsidiaries spread across Dubai, Brazil, South Africa, Singapore and Nigeria; Branch offices in Russia, Myanmar, Ghana and Morocco; and Established offices in US, UK and Canada. Emcure is working towards vast expansion in European Markets as well.
View Contact Details+

Recruiter Name:Ms. Nikita Dale

Contact Company:Emcure Pharmaceuticals Limited



INR 5,00,000 - 15,00,000 PA.

Role Category



Product/Brand Manager

Employment Type

Full Time, Permanent

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