Product Manager Oncology (super Speciality)

3 - 8 Years
Pune
INR 5,00,000 - 15,00,000 PA.

Clicking apply will take you to the company’s website

Posted: 14 days agoOpenings: 1Job Applicants: 155Job Views: 435

Job Description

Job Description

Budgeting and Forecasting:

  • Research Product History and Market Opportunity Analysis
  • Setting Financial Objective (primary & ORG) for the Brands as per the divisions needs
  • Preparing the promotional budget as per the marketing plan
  • Conducting in-depth data analyses using traditional and advanced methods.
  • Analysing published data and statistics.
  • Evaluating past performance of products.
  • Assessing future trends

Marketing Communication

  • Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term
  • Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets specialty segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team
  • Deliver and deploy high quality project leads through superior marketing strategies & tactics

Marketing Strategy

  • Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy
  • Sustain the focus on performance of well-established brand equities through effective strategies and successful launch of line extensions
  • Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC
  • Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise
  • Deploy effective customer segmentation and product differentiation strategies
  • Design and implement integrated marketing communication to each customer segments through Field Force
  • Effective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team (6 days of field work recommended)

Market/ Customer Development

  • Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs
  1. Participate in various customer forums for influencing key driver's / decision makers in high priority segments.

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.Tech/B.E. - Bio-Chemistry/Bio-Technology, Biomedical, B.Pharma - Pharmacy

PG:M.Pharma - Pharmacy, MBA/PGDM - Any Specialization, MS/M.Sc(Science) - Any Specialization, M.Tech - Any Specialization

Company Profile

Emcure Pharmaceuticals Limited

Brief about Emcure:
Emcure is 12th Largest Indian Pharmaceuticals Company (according to AWACS). It has more than 10000 employees working across globe with operating profit of $220million and a global turnover of more than 5000cr. Established presence in all major therapeutic areas including gynaecology, nephrology, blood related, cardiology, pain & analgesics, HIV, anti-infective, and vitamins, minerals and nutrients products. Emcure has also recently entered the oncology and diabetes therapeutic areas.
Emcure has over 800 products which are currently being marketed across 70+ countries, with subsidiaries spread across Dubai, Brazil, South Africa, Singapore and Nigeria; Branch offices in Russia, Myanmar, Ghana and Morocco; and Established offices in US, UK and Canada. Emcure is working towards vast expansion in European Markets as well.
View Contact Details+

Recruiter Name:Ms. Nikita Dale

Contact Company:Emcure Pharmaceuticals Limited

Telephone:39821000

Address :Survey No.255/2, Phase 1 Rajiv Gandhi IT Park, MIDC, Hinjewadi, PUNE, Maharashtra - 411057,India

Salary

INR 5,00,000 - 15,00,000 PA.

Role Category

Marketing

Role

Product/Brand Manager

Employment Type

Full Time, Permanent

Content provided by Emcure, Info Edge India Limited disclaims all warranties against infringement.
Visit Security Guidelines and Terms and conditions for more comprehsensive information in this regard
Apply