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SEM Analyst/ Digital Marketing - Goregaon East

0 - 5 yrs
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Negotiable Openings: 10 Posted 16 days ago Job Applicants: 343 Job Views: 432

Job Description

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    A SEM Analyst works on campaign set up and life cycle management. The role involves understanding and interpreting set up instructions shared by Campaign Consultants and executing them as per company best practices. This role demonstrates proficiency with online search (PPC) and display advertising techniques. SEMA will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals. 

    The candidate must be flexible and able to multitask across a variety of job duties, including:

    Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages
    Setup of initial campaign bidding, publishers and directory categories
    Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
    Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
    Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
    Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
    Meet the daily targets for campaigns reviews and turnaround times for issues highlighted
    Building rapport and developing relationships with Campaign Support teams globally
    No client interaction is required for this job role

    Key Skills
    Demonstrates proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaigns
    Exhibits advanced capabilities for effectively managing search and display campaigns possesses skills to establish, assess, modify/adjust, and routinely improve campaigns over their lifecycle
    Demonstrates expertise with third-party and publisher system administration and modification
    Demonstrates proficiency in verbal and written communication skills

    Key Competencies
    Analytical Thinking & Troubleshooting (understanding the root cause)
    Able to methodically approach problem resolution
    Able to manage time and prioritize multiple tasks in a fast-paced environment
    Capable of interpreting data and make recommendations to improve campaign performance
    Learning on the Fly (Learns new concepts quickly)
    Open to change seeks learning opportunities
    Able to effectively communicate ideas and thoughts

    Exp : 1+ yrs

    *Candidate those who have different industry experience and would like to move into digital Marketing with good communication can also apply. 
    MBA freshers can apply.

Salary: Negotiable

Industry: Advertising / PR / MR / Event Management

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:PPC /Pay Per Click Specialist

Employment Type: Permanent Job, Full Time


Desired Candidate Profile

    Please refer to the Job description above


UG: Any Graduate - Any Specialization

Company Profile:

Reach Local Services Pvt Ltd.

ReachLocal, Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. Reach Local's mission is to provide more customers to local businesses around the world. The company's operations are located in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Austria, Brazil, Mexico, and India. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, ReachDisplay InApp and ReachSocial Ads), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). The Company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.
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Job Posted by

Cincy Joy Talent Acquisition Specialist Reach Local Services Pvt Ltd. Mumbai


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