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Search Engine Marketing Specialist - Advertising Firm

3 - 8 yrs
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Not Disclosed by Recruiter Posted 10 days ago Job Applicants: 45 Job Views: 137

Job Description

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    Search Engine Marketing Specialist - Advertising Firm (3-8 yrs)

    We are on a look for SEM Specialist. Someone who prior experience into leading with paid campaigns

    Location - Mumbai

    Experience - 2 to 8 Years

    Role : Search Engine Marketing Specialist

    - Plan, develop and implement our SEM strategy(Paid Campaigns)

    - Work towards organic search optimization and ROI maximization

    - Regularly perform thorough keywords research

    - Identify key SEM KPIs

    - Monitor redirects, click rate, bounce rate, and other KPIs

    - Prepare and present reports regularly

    - Identify our buyer persona to better target identified audiences

    - Identify problems and deficiency and implement solutions in a timely manner

    - Suggest improvements for process and productivity optimization

    - Work with web developers and marketing teams to properly implement SEO best practices

    - Stay up to date with the latest SEO and digital marketing latest trends and best practices

    Skills & talents required:

    - Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

    - Well-versed in performance marketing, conversion, and online customer acquisition

    - Up-to-date with the latest trends and best practices in search engine marketing

    - In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

    - Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

    - Strong analytical skills and experience generating SEM reports

    Anyone interested can share their updated profile

Salary: Not Disclosed by Recruiter

Industry: Advertising / PR / MR / Event Management

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Specialist

Employment Type: Permanent Job, Full Time


Desired Candidate Profile



UG: Any Graduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

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