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Search Engine Optimization Analyst

3 - 8 yrs
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Not Disclosed by Recruiter Posted 14 days ago Job Applicants: 742 Job Views: 1408

Job Description

 
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    Engine Optimization Analyst ( 3 to 8 years of experience)

    o Perform
    keyword research in coordination with client business objectives to optimize
    existing content and uncover new opportunities

    o Provide
    SEO analysis and recommendations in coordination with elements and structure of
    websites and web pages

    o

    Provide recommendations and execute strategies for content
    development in coordination with SEO goals general and keyword specific

    o

    Administer search engine programs (XML sitemaps, shopping feeds,
    webmaster tools) for purposes of diagnostic reporting on client projects

    o

    Implement link building campaigns in coordination with client SEO
    goals

    o

    Assist in development and execution of communication/ content
    strategies via social communities in coordination with SEO goals

    o

    Keep pace with SEO, search engine, social media and internet
    marketing industry trends and developments

    o

    Research and administer social media tools in support of clients
    social media strategy

    o

    Monitor and administer web analytics dashboards, reports and key
    reporting tools, and point out key areas of importance in accordance client
    goals

    o

    Monitor and evaluate search results and search performance across
    the major search channels

    o

    Communication to team and management on project development,
    timelines, and results

    o

    Work closely with the other team members to meet client goals

    o

    Proficiency in MS Excel, PowerPoint, and Word

    o

    Experience with website analysis using a variety of analytics
    tools including Adobe Analytics and Google Analytics as well as internal
    reporting tool

    o

    Experience working with popular keyword tools (Google,
    WordTracker, Keyword Discovery, etc)

    o

    Experience working with CMS and building/ administering content in
    CMS environments

    o

    Desired: Knowledge of HTML/ CSS and website administrations

    o

    Hands - on experience in Google Universal App campaigns

    o

    Experience in email marketing tools Marketo, Pardot, Mailchimp
    etc.

Salary: Not Disclosed by Recruiter

Industry: IT-Software / Software Services

Functional Area: IT Software - Other

Role Category:Programming & Design

Role:Team Lead/Technical Lead

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

     

Education-

UG: Any Graduate - Any Specialization

PG:Post Graduation Not Required

Company Profile:

Cognizant Technology Solutions India Ltd

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.) , Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 100 development and delivery centers worldwide and approximately 244, 300 employees as of June 30, 2016, Cognizant is a member of the NASDAQ - 100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.
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