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Senior Data Scientist - Digital Marketing

3 - 8 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: 455 Job Views: 922

Job Description

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    Job Purpose:

    This resource will aid in data based customer insight process and help design and test newer consumer focused CRM and communication programs and help us understand which programs work better. This resources mandate would be to design and experiment with multiple programs at the same time and help teams to scale up these programs fast

    Key Responsibilities:
    • Develop and implement analytics and insights roadmap to advance customer segmentation, customer retention marketing strategies and cross-category propensity.
    • Provide robust campaign analytics / insights to sharpen design of all marketing & CRM campaigns, Media Mix, Market Mix Modelling, attribution modelling.
    • Provide insights on digital properties like App, Website,etc.,
    • Segment, prioritize, and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences,motivations and attitudinal insights.
    • Partner with cross functional teams to leverage customer intelligence to drive and optimize customer experiences.
    • Provide an overall assessment of the business health by defining dashboards that synthesize and clearly communicate customer KPI's and life cycle trends
    • Be proficient synthesizing competitive intelligence, to survey the landscape and communicate relevant trends, opportunities and risks
    • Analyze and synthesize primary and secondary customer research, including focus groups, interviews, and surveys, to shape a deeper understanding of our customers.
    • Support Marketing, Product Management, teams with ad-hoc customer insights needs

    Required Candidate profile

    BE / BTech / MTech / MBA, MSc in CS or Stats or Maths, Operation Research, Statistics, Econometrics or in any quantitative field


    4+ years of experience in Marketing Analytics

    Functional Competencies:

    • Expertise in machine learning, statistical analysis, modeling and data mining
    • Fluency in programming languages such as Python, R, Matlab etc
    • Experience in working with large datasets and big data systems (SQL, Hadoop, Hive, etc.)
    • Keen aptitude for large-scale data analysis with a passion for identifying key insights from data

    Behavioral Competencies:

    • Presentation skills
    • Eye for detail
    • Analytical skills & Interpersonal skill

Salary: Not Disclosed by Recruiter

Industry: Banking, Financial Services, Broking

Functional Area: Analytics & Business Intelligence

Role Category:Analytics & BI

Role:Analytics Manager

Employment Type: Full Time, Permanent



UG: B.Tech/B.E. - Any Specialization, Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization, MBA/PGDM - Any Specialization, Marketing

Doctorate:Doctorate Not Required

Company Profile:

TVS Credit Services Limited

*We were incorporated on November 5, 2008 and are promoted by the $7.2-billion TVS Group.

*We are registered with the RBI as a Non-Deposit taking Non-Banking Finance Company (NBFC) with effect from April 13, 2010
With over 3000+ points-of-presence and over 12,500 employees, our presence spans 108 offices in 22 states. We have so far served over 25 lakh customers.

*We are the leading retail financier for TVS Motor Company Limited (TVSM), and have also consolidated our position as the second-largest tractor financier for the TAFE group.

*We are also a prominent financier of Used Cars, Used Tractors, Consumer Durables, Used Commercial Vehicles and MSME.

*We have a high rural penetration to serve the heart of India

*Our efficient and speedy customer service is enabled by simple processes and a robust IT platform
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Job Posted by

Vinodhkumar P Assistant Manager - Talent Acquisition TVS Credit Services Limited Chennai


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