1. Responsible for vendor management and cost negotiations for execution of all marketing elements (BTL activities)
2. Organizing various BTL events/activities like dealer meets, mason meets, engineering meets, and expos to increase the brand awareness by taking care of end to end arrangements including venue, invites, gifts etc
3. Create Visibility Enhancement for retail outlets through retail signage, shop painting & Merchandising with POP Materials by coordinating with various agencies and ensuring quality work
4. Coordination of arranging sales promotional schemes for various influencers and customers.
5. Planning and Dispatch of promotional items to respective FSR/SO/ASM/Dealers/ Events as required and follow up of dispatched materials till delivery to the concerned stakeholders
6. Creation of repository for all engineers, mason and other influencer meets and ensure constant TI Macho communication to all the dealers, engineers, mason and other influencers