Posted: 5 days agoOpenings: 1Job Applicants: 910Job Views: 1165
We seek a Senior Digital Marketing Associate to join our team in New Delhi, India. The Senior Digital Marketing Associate will be involved in digital marketing operations for ZS, including management of digital media and social media campaigns for ZS globally. The incumbent will be working with a team of digital marketing associates and digital agency who are responsible for managing and executing paid digital marketing and social media programs. Reporting to the Digital Marketing Lead, the ideal profile is strategically minded, enjoys working in teams and is proficient in digital marketing
Work on ZS digital marketing campaigns to ensure a positive brand perception that promotes interaction on across multiple channels.
Responsible for executing and managing paid media campaigns across LinkedIn, Google & Facebook and YouTube globally.
Responsible for traffic generation, managing and optimizing brand and performance advertising for B2B business
Strong understanding of the interests & behavioral targeting, Company level targeting on LinkedIn, custom audience, remarketing and various pricing and reach models on LinkedIn, Google, Facebook & affiliates
Perform A/B testing and multivariate testing across ad copy, bids, type of ads, creatives, etc.
Implement, optimize, and monitoring of media campaigns on regular basis. Analyze performance and adjust campaigns for maximum ROI
Work with business leaders and stakeholders and provide expertise on how the website can be optimized to achieve business objectives
Provide regular insights to senior industry marketing leaders to positively impact and constantly assess campaign planning
Skilled in preparing marketing campaigns reports and analyzing performance on regular basis.
Demonstrated track record in digital marketing and social media management in a professional service preferably in B2B environment.
B.E./B.Tech or MBA(preferred) from Tier 1 B-School in marketing management, digital technologies or related field, with a strong record of academic achievement
4-6 years of digital marketing, social media management
Expertise with Web Analytics Tools such as Google Analytics, Adobe Omniture.
Strong and positive developer of people and manager of teams
Relentless customer focus and obsession
Motivation and initiative to continually improve campaign effectiveness
Service orientation and skill in managing multiple internal clients
Obsessive attention to detail
Strong written and verbal communication skills
Flexible work schedule to collaborate with US-based team.
ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable.
Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.
ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and 401k. We are an Equal Opportunity Employer.
ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. More than 6,000 ZS professionals in more than 20 offices worldwide draw on deep industry expertise, leading-edge analytics, technology and strategy to deliver impact where it matters for clients across multiple industries.
ZS India Capability & Expertise Center (CEC) houses more than 60% of ZS people across three offices in New Delhi, Pune and Bengaluru. Our teams work with colleagues across North America, Europe and East Asia to create and deliver real world solutions to the clients who drive our business. The CEC maintains standards of analytical, operational and technological excellence across our capability groups. Together, our collective knowledge enables each ZS team to deliver superior results to our clients
To learn more about ZS, visit http://www.zs.com .To explore our offices and the ZS lifestyle, read the Life at ZS blog at http://info.zs.com/lifeatzs.