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Sr. Strategist - Paid Media

6 - 11 yrs
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Not Disclosed by Recruiter Openings: 3 Posted 7 days ago Job Applicants: 93 Job Views: 243

Job Description

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    Job Summary:
    The Digital Media Strategist will create, manage, and optimize campaigns on Google AdWords, Bing Ads, Facebook, and additional media platforms across Display and Meta Search channels. Digital Media Strategists are directly responsible for campaign performance and assisting Customer Success Managers with strategy and insights to achieve clients goals.

    Managing AdWords or Bing Ad accounts is a Requirement for this position.

    Create, manage, optimize, and analyze campaigns within Paid Search (Google AdWords, Bing Ads), Display (including Programmatic), Paid Social (Facebook, Instagram), Meta Search and additional media platforms.
    Monitor online campaigns regularly and make recommendations to improve key performance metrics and drive revenue according to account goals.
    Create and follow through with projects and initiatives that will benefit the majority of clients, including process development and new media tactic testing
    Communicate with Customer Success Managers on a regular basis to review campaign performance, and suggest additional online marketing strategies and testing opportunities that improve conversion rates and efficiencies metric.
    Keep current on the latest trends in the paid search, display, ad technology, and social media marketing channels and across the hospitality marketing industry.
    Participate in meetings with clients to review Paid Media results and discuss recommendations and strategist.

    Key Skills Set:
    6+ years experience in Paid Search or Digital Media specialist role.
    Hands on experience with AdWords and/or Bing required.
    Experience in Google Analytics and/or Omniture.
    Knowledge of Marin, Kenshoo, or DFA (DoubleClick For Advertisers), DSPs (AppNexus, Media Math, TradeDesk or other) is a bonus.
    Experience managing campaigns within the small business sector or regional B2C companies.
    Fast learner and able to handle multiple tasks with changing priorities.
    Strong analytical and reporting skills.
    Knowledge of SEM, search engine optimization (SEO), keyword analysis, etc.

Salary: Not Disclosed by Recruiter

Industry: IT-Software, Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Manager - Market Research / Consumer Insights / Industry Analysis

Employment Type: Full Time, Permanent


Company Profile:

Milestone Internet Marketing Pvt Ltd
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Job Posted by

Jayashree Viswanathan Company Recruiter milestone internet marketing pvt ltd Ahmedabad


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