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Team Lead - Digital Marketing

Medvarsity Online Limited
4 - 7 yrs
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4,00,000 - 8,00,000 P.A. Openings: 1 Posted 7 days ago Job Applicants: 220 Job Views: 427

Job Description

 
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    Job Description:


    We are looking for a Digital Marketing Manager who will lead the team to manage our digital initiatives to drive paid & organic traffic to our website & landing pages.


    Key Responsibilities



    Traffic generation across all our products using paid channels (Google Adwords, Facebook, Bing, LinkedIn, Quora, etc.) using PPC, PPV and CPA techniques.
    Setting strategies and managing Search Engine Optimization (SEO), Affiliate Marketing, Email Marketing, Lead Generation, Webinars and Mobile marketing to generate higher unique visitors.

    Manage website analytics and provide input to the team for improving user experience, content/creative management.

    Segment the potential customer base, understand the use cases for each segment, and develop customized communication to generate relevant leads for the Sales team.

    Own lead volume and conversion targets for the group and drive highest results through aggressive budget management.

    Publish comprehensive regular reports on digital initiates to enable data-driven decision making.

    Communicate to senior management about ongoing initiatives on a regular basis.

    Research and recommend best practices within the industry and amongst competitors. Spot digital trends and capitalize relevant ones.


    Requirements

    Possess MBA/PGDM degree in Marketing and have 4-7 years of experience in digital marketing.

    Proven experience in leading a team while also being able to work independently when required.

    Strive for excellence. Strong commitment to improving things every day.

    Good communication skills & ability to identify key metrics and parameters to judge the effectiveness of campaigns.

    Google Adwords Certified professionals will be preferred.

    Basic Knowledge of HTML and PHP.

    Willingness to relocate to Hyderabad.


Salary: INR 4,00,000 - 8,00,000 P.A.

Industry: Education / Teaching / Training

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Direct Marketing Manager

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

    Please refer to the Job description above

Education-

PG:MBA/PGDM - Any Specialization, Marketing

Company Profile:

Medvarsity Online Limited

Medvarsity Online Ltd. is part of Apollo Hospitals, Asia's largest healthcare company. As India's first virtual medical university, Medvarsity was established in April 2000, to provide cutting edge medical education to medical professionals in India.
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Job Posted by

Sujitha Telugu Executive Talent Acquisition Medvarsity Online Limited Hyderabad / Secunderabad

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