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Vice President Marketing - eG Innovations - Chennai

10 - 20 yrs
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15,00,000 - 30,00,000 PA. Openings: 1 Posted 30+ days ago Job Applicants: 230 Job Views: 876

Job Description

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    Roles and responsibilities 

    We are looking for a Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

    Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including SEO, advertising campaigns and digital marketing techniques. You will own global marketing planning and execution including digital marketing, creative, content, web, sales enablement, brand, customer community development, campaign management and launches.

    Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. You are expected to ensure that the Marketing departments activities contribute to our companys long-term success.

    The VP of Marketing will:

    Develop and implement a cohesive marketing plan to increase brand awareness
    Drive digital marketing initiatives and campaigns, focusing on a combination of immediate revenue opportunities and building a sustainable pipeline.
    Be the expert on all personas and use cases of Application monitoring buyers, who they are and how they think, talk, and buy, with a deep understanding of their buying criteria used to solve IT problems.
    Drive understanding of the customer experience and buying behavior to generate demand globally through to buyer purchase interest and fuel year-over-year revenue growth. This includes responsibility for global bookings performance for our product as success in this role will be measured by growth in revenue acceleration.
    Develop compelling content and messaging related to how our product solve problems and create campaigns that resonate with IT and Dev Ops professionals. Create and translate the marketing content for business and technology audiences.
    Work collaboratively with the eG Innovations Global Marketing team to create and execute a unified brand message. Communicate the value proposition of the products, platforms and solutions to inside sales teams and develop collateral and other sales toolkits. Influence sales enablement through content, training, and programs.
    Strengthen a collaborative cross-functional culture and successfully influence other business functions and teams, including executive management. Drive tight alignment with engineering and sales organizations. Collaborate with product management and development teams to bring new innovations to market. Work closely with product strategy, analyst outreach and corporate marketing functions.


    10+ years of well-rounded marketing leadership experience with recent and significant experience in a leadership position for a growth company of significant size.

    Experience leading marketing teams spanning digital (SEM, SEO, multi-touch attribution), demand generation, creative campaigns, content, brand, etc.

    A proven track record of success leading business and go-to-market strategies with in-depth knowledge of leading-edge market product trends, requirements, and competitive dynamics.

    The successful candidate will have a proven track record of understanding dynamic markets, making recommendations that generate results, and working across functions, including sales and demand generation, to align execution to market demand.

    Must be proficient in P&L and budget management and making trade-off recommendations that yield the maximum return on investment.

    Has delivered a differentiated experience in a crowded market.

    Proven track record in crafting compelling positioning and thought leadership content.

    Must have solid knowledge of SEO, web analytics and Google Adwords

    Previous successful experience with a high growth organization, and the necessary sense of agility and urgency.

    Technically competent and able to understand our products and customers and their buying behavior.

    Experience with CRM software and digital marketing tools and techniques

    Strong leadership skills, excellent communications skills and strong analytical skills

    Bachelor degree required; MBA preferred.

Salary: INR 15,00,000 - 30,00,000 PA.

Industry: IT-Software, Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type: Permanent Job, Full Time

Other Keyskills


UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

eG Innovations Private Limited

eG Innovations is a leading provider of enterprise-class application, virtualization and infrastructure monitoring and management solutions. Customers worldwide use eG solutions to improve the quality of their services, thereby enhancing their competitive positioning, lowering their operational costs, and optimizing the usage of their infrastructures. The company has more than a thousand customers in forty countries. Our customers span a variety of industries including manufacturing, banking and finance, government, legal, education, healthcare, and service providers.

eG Enterprise from eG Innovations offers comprehensive, end-to-end performance management for mission-critical IT infrastructures. eG Enterprise includes comprehensive coverage including out of the box support for monitoring over 150+ enterprise applications (most common web servers, application servers, middleware, messaging servers, Citrix and terminal servers, enterprise applications like SAP, PeopleSoft, Siebel, SharePoint, etc.), 10+ operating systems (Windows and Unix) and 10+ virtualization platforms (including VMware vSphere, Citrix XenServer, Microsoft Hyper-V and Nutanix Acropolis). A patented automatic root-cause diagnosis technology allows eG Enterprise to correlate between performance reports from different tiers of the infrastructure and to deduce where the root-cause of problems lie. By differentiating causes from their effects, eG Enterprise is able to ensure that IT operations staff focus on the cause of the problem and get the infrastructure and their business service up and running quickly
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Job Posted by

Janani HR eG Innovations Private Limited Chennai


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