ACN – Digital – Analytics – Marketing Analytics- 7

from 8 to 12 year(s) of Experience
₹ Not Disclosed by Recruiter

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Posted: 50 days agoJob Applicants: 23Job Views: 165

Job Description

Roles and Responsibilities

A Manager/Senior manager in Applied intelligence - Marketing Analytics understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative.

Duties and Responsibilities:
Ability to work with large data sets and present conclusions to key stakeholders; Data management using R/Python/Spark
Develop a clear understanding of client s business issue to inform the best approach to the problem.
Track down and read all previous information on the problem or issue in question. Explore obvious and known avenues thoroughly. Ask a series of probing questions to get to the root of a problem.
Adopt a clear and systematic approach to complex issues (i.e. A leads to B leads to C). Analyze relationships between several parts of a problem or situation. Anticipate obstacles and identify a critical path for a project
Deliver products and services that empower clients to implement effective solutions. Makes specific changes and improvements to processes or own work to achieve more. Work with other team members and make deliberate efforts to keep others up to date.
Support, monitor and manage all aspects of daily activities with
oAudience Segmentation
oRoot-cause analysis
Working through the phases of project
oDefine data requirements for creating a model and understand the business problem
oClean, aggregate, analyze, interpret data and carry out quality analysis of it
oSet up data for predictive/prescriptive analysis
oDevelopment of AI/ML models or statistical/econometric models.
Working along with the team members
Looking for insight and creating a presentation to demonstrate these insights
Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects

Educational Background/qualifications
B Tech/M Tech from reputed engineering colleges
Masters/M Tech in Computer Science
Master degree in Statistics/Econometrics/ Economics from reputed institute
M.Phil/Ph.D in Statistics/Econometrics or related field.

8 years of work experience in consulting/analytics with reputed organization is desirable.
Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, Spark etc.
Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc.
Proficient in Excel, MS word, Powerpoint, etc.
Soft Skills
Strong problem soling skills
Good team player
Attention to details
Good communication skills

Role:Business Analyst

Salary: Not Disclosed by Recruiter

Industry:IT Services & Consulting

Functional Area:IT Software - Client/Server Programming

Role Category:System Design/Implementation/ERP/CRM

Employment Type:Full Time, Permanent


UG:B.Tech/B.E. in Computers

PG:M.Tech in Computers

Doctorate:Doctorate Not Required

Company Profile

Accenture Solutions Pvt Ltd

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
Company Info
View Contact Details+

Contact Company:Accenture Solutions Pvt Ltd

Address:Plant 3,Godrej and Boyce Compound, MUMBAI, Maharashtra, India

Reference Id:52869

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