Airline Marketing Manager

Objective:

This role requires an individual who has a solid understanding of the aviation industry, coupled with a flair for creative marketing strategies. He plays a crucial role in attracting airlines and increasing passenger traffic. He develops strategies to attract new airlines, encourage existing airlines to expand operations and promote the airport as a desirable destination for air travel. This involves market research, competitive analysis, and building relationships with airlines and other stakeholders. He will be responsible for creating and implementing marketing campaigns, analyzing market trends, monitoring competitive activity, and developing strategies to commence different routes, additional flights in the existing routes, etc.,

Role & responsibilities

• Route Development:

Identifying potential routes and negotiating with airlines to start or increase service on those routes.

• Market Research:

Analyzing market trends, passenger demand, and competitor activities to identify opportunities and develop strategies.

• Business Development:

Creating and presenting business cases for new or expanded airline services.

• Relationship Building:

Maintaining and cultivating relationships with airlines, tourism organizations, and other stakeholders.

• Performance Monitoring:

Tracking and reporting on the performance of marketing campaigns and route development efforts.

• Collaboration:

Working with other airport departments, such as operations, finance, and security, to ensure smooth and efficient airline operations. 

• Stakeholder Coordination:

Coordinate with Medical Services, ATC, ground handlers, and terminal operations to address medical emergencies promptly.

Work with ATC for flight arrivals, parking allocation, runway changes, towing permissions, and other operational updates.

Collaborate with airlines, non-scheduled operators, ground handlers, engineering, and security teams to facilitate efficient operations during shifts.

• Regulatory Compliance and Documentation:

Ensure adherence to SOPs and regulatory requirements and support compliance with internal and external audits.

Capture operational data and prepare reports for shift summaries, incidents, and performance tracking.

• Training and Development:

Assist staff in completing mandatory compliance training related to aviation standards, safety protocols, ISO certifications, and operational excellence.

Participate in mock drills, operational simulations and cross-functional training to ensure seamless coordination with other departments.

Key Stakeholders - Internal:

• Duty Manager - AOCC/JCC
• Airport Operations Team
• Air Traffic Control
• Airport Security
• Emergency Medical Services
• Engineering & Maintenance Team
• Health, Safety & Environment (HSE) Team

Key Stakeholders - External:

• Airlines/Ground handlers: Interaction with airlines/ground handlers 
• Govt. agencies such as DGCA/AAI etc., 

Preferred candidate profile

Educational Background:

• Bachelor's or Master's degree in a related field: Such as marketing, business administration, or aviation management.

Skill Requirement

• Good computer skills (MS Office, file management in windows explorer), good communication skills in English (verbally and in writing)

Experience :

• Minimum 7 years working experience in comparable position.
• Airline Partnerships and Negotiations
• Aero Budgeting & Revenue Optimization
• Airport Marketing & Destination Promotion 
• Basic knowledge of Airport Operation, basic airline processes and ground handling.