Analyst-Marketing & Customer Analytics

Job Skill: Campaign Management

Designation: Management Level - 11-Analyst

Job Location: Mumbai

Qualifications: Any Graduation

Years of Experience: 3-5 years

Job Summary

You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.

You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.

The Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.

Good to have skills: SQL (Structured Query Language),HTML (Hypertext Markup Language),Salesforce Marketing Cloud,Cascading Style Sheets (CSS),Good communication skills

Roles and Responsibilities

In this role you are required to do analysis and solving of lower-complexity problems. Your day to day interaction is with peers within Accenture before updating supervisors. In this role you may have limited exposure with clients and/or Accenture management. You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments. The decisions you make impact your own work and may impact the work of others. You will be an individual contributor as a part of a team, with a focused scope of work. Please note that this role may require you to work in rotational shifts.