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Assistant Vice President - Corporate Communication

from 10 to 12 year(s) of Experience

Gurgaon

Not Disclosed by Recruiter

Posted: 20 days agoJob Applicants: 1232+Job Views: 1814+
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Job Description

Job Summary

The incumbent will primarily support the development and management of strategic public relations, media relations and communications programs in line with Organisation’s Corporate and Marketing Objectives. The position will also encompass working closely with the CMO, CEO and other senior functional leaders in developing an organization wide communications plan, including leadership communication, partner with them for their functional communication requirement as well. The position also encompasses day-to-day management of the PR agencies and other service providers, crisis communications planning efforts and select high-level community relations initiatives in partnership with Max India Foundation. .

Key Responsibilities


Strategic Management and Planning

To develop and implement a Media and PR strategy to help deliver the Organizational strategy. Providing direction to agencies, planning the course of PR activities.

To Support the Head of corporate communications in developing a high level and well integrated communications plan based on the organization strategy and positioning that will cover all aspects of public communications and outreach, including media relations, community relations activities, recruiting efforts at all levels, and diversity initiatives, among others.

To co-ordinate and direct the management and delivery of organization-wide strategic communication initiatives.

To participate in meetings of the Executive Members Team as required, contributing effectively to the overall management of the Organization.

Cross-organisational activity

Together with the Head of Corporate Communications, to identify and communicate key messages, campaigns and themes concerning Max Life Insurance, industry, consumer and research.

To work closely with the Head of Corporate Communications and other key stake holders of the Company in ensuring that there is coherence and consistency in all external communication and branding

To ensure that the Max Life Insurance Media and PR activities are integrated with the overall theme of the year.

To ensure that the Media and PR team contributes strongly to the development and delivery of effective campaigning themes and messages, Partnering the Policy and Campaigns team which has lead responsibility for this area.

To work closely with the Head of Corporate Communications and Digital Marketing team to ensure new social media and digital opportunities are developed strategically to partner Max Life Insurance overall Business plan.

To work closely with the head of Corporate Communications in customer and agent communication for developing CEO messages for

Public Relations responsibility

Develop proactive and reactive PR strategic plans which complement and amplify the overall Sales & Marketing objectives for the Organization.

Obtain positive media coverage for various promotions, events, initiatives, and offerings year round.

Create media personalities within the Organization to generate positive exposure for the Organization. Media Mapping and Building Media Relations

Identifying PR opportunities by interacting with various internal stakeholders and by analysing macro economic and industry issues

Building knowledge about industry issues and create house views on those

Digital PR

Media / IFAs / Bloggers Contact Programme execution

News Disseminations – About Max Life / Competition / Industry

Coordination with Regional affiliates of PR agency to execute regional plans

Drawing Regional PR plan

Driving and measuring PR execution with regional teams

Content Creation

Writing for award entries for the company, annual report, external communication such as press releases, media responses, byline articles on behalf of senior, management, feature stories, company announcements, content writing for various publicity materials as and when needed

Primary liaison and creative director for any photo or video shoots on property

Briefing books for spokespersons

Media Training facilitation

Monthly Dashboard update

Media and PR positioning and monitoring

To develop and maintain process to identify at an early stage emerging themes in Life Insurance space and their implications for the Organisation Media and PR activities.

Social Media

Generating buzz in New Media (such as social network sites, portals, blogs etc) through timely and proper communication, ability to stop any immediate damage through proper communication

CSR Partner Volunteer Programme; Work with Max India Foundation and Max Life offices for execution of CSR programmes of the company and to provide PR Partner. Support Head – Corporate Communications in creating agenda and minutes for CSR Committee meetings.



Salary: Not Disclosed by Recruiter
Industry: Insurance
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Senior Management
Role: Head/VP/GM-Public Relations/Corporate Communication
Employment Type: Full Time, Permanent

Company Profile

Max Life Insurance Company Limited
'Max Life Insurance, one of the leading non-bank promoted private life insurers, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of the MS&AD Insurance Group, which is amongst the leading insurers in the world.

Max Life Insurance offers comprehensive long term savings, protection and retirement solutions through its high quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 20 years, Max Life Insurance offers superior investment expertise. Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'. The company has a strong customer-centric approach focused on advice-based sales and quality service delivered through its superior human capital.

During the financial year 2018-19, Max Life achieved €˜Gross Written Premium€™ of Rs. 14,575 crore & had sum assured in force of Rs. 7,03,972 Crore. As on 31st March 2019, the Company had Rs. 62,798 crore of AUM & a share capital including reserves & surplus of Rs. 2,767 crore. The Company has nearly 35 lakh customers serviced by its 12,082 employees & 48,522 agent advisors through 269 offices across the country.
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Contact Details

Contact Company:Max Life Insurance Company Limited

Address :12th Floor DLF Square Jacaranda Marg DLF City,, GURGAON, Haryana, India

Walkin Interview

12 Aug - 12 Aug 10.00 AM

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