from 10 to 12 year(s) of Experience
Not Disclosed by Recruiter
The incumbent will primarily support the development and management of strategic public relations, media relations and communications programs in line with Organisation’s Corporate and Marketing Objectives. The position will also encompass working closely with the CMO, CEO and other senior functional leaders in developing an organization wide communications plan, including leadership communication, partner with them for their functional communication requirement as well. The position also encompasses day-to-day management of the PR agencies and other service providers, crisis communications planning efforts and select high-level community relations initiatives in partnership with Max India Foundation. .
Strategic Management and Planning
To develop and implement a Media and PR strategy to help deliver the Organizational strategy. Providing direction to agencies, planning the course of PR activities.
To Support the Head of corporate communications in developing a high level and well integrated communications plan based on the organization strategy and positioning that will cover all aspects of public communications and outreach, including media relations, community relations activities, recruiting efforts at all levels, and diversity initiatives, among others.
To co-ordinate and direct the management and delivery of organization-wide strategic communication initiatives.
To participate in meetings of the Executive Members Team as required, contributing effectively to the overall management of the Organization.
Together with the Head of Corporate Communications, to identify and communicate key messages, campaigns and themes concerning Max Life Insurance, industry, consumer and research.
To work closely with the Head of Corporate Communications and other key stake holders of the Company in ensuring that there is coherence and consistency in all external communication and branding
To ensure that the Max Life Insurance Media and PR activities are integrated with the overall theme of the year.
To ensure that the Media and PR team contributes strongly to the development and delivery of effective campaigning themes and messages, Partnering the Policy and Campaigns team which has lead responsibility for this area.
To work closely with the Head of Corporate Communications and Digital Marketing team to ensure new social media and digital opportunities are developed strategically to partner Max Life Insurance overall Business plan.
To work closely with the head of Corporate Communications in customer and agent communication for developing CEO messages for
Public Relations responsibility
Develop proactive and reactive PR strategic plans which complement and amplify the overall Sales & Marketing objectives for the Organization.
Obtain positive media coverage for various promotions, events, initiatives, and offerings year round.
Create media personalities within the Organization to generate positive exposure for the Organization. Media Mapping and Building Media Relations
Identifying PR opportunities by interacting with various internal stakeholders and by analysing macro economic and industry issues
Building knowledge about industry issues and create house views on those
Media / IFAs / Bloggers Contact Programme execution
News Disseminations – About Max Life / Competition / Industry
Coordination with Regional affiliates of PR agency to execute regional plans
Drawing Regional PR plan
Driving and measuring PR execution with regional teams
Writing for award entries for the company, annual report, external communication such as press releases, media responses, byline articles on behalf of senior, management, feature stories, company announcements, content writing for various publicity materials as and when needed
Primary liaison and creative director for any photo or video shoots on property
Briefing books for spokespersons
Media Training facilitation
Monthly Dashboard update
Media and PR positioning and monitoring
To develop and maintain process to identify at an early stage emerging themes in Life Insurance space and their implications for the Organisation Media and PR activities.
Generating buzz in New Media (such as social network sites, portals, blogs etc) through timely and proper communication, ability to stop any immediate damage through proper communication
CSR Partner Volunteer Programme; Work with Max India Foundation and Max Life offices for execution of CSR programmes of the company and to provide PR Partner. Support Head – Corporate Communications in creating agenda and minutes for CSR Committee meetings.
Contact Company:Max Life Insurance Company Limited
Address :12th Floor DLF Square Jacaranda Marg DLF City,, GURGAON, Haryana, India