Associate Team Lead
Job Description
Business Overview
NIITs Career Education Business delivers a diverse range of learning and talent development programs to millions of individual and corporate learners across verticals like Banking & Finance, Information Technology, and Digital Media Marketing. The business aims to enhance employability skills and empower learners through structured career programs.
Job Overview and Key Outcomes
The Associate Team Lead Sales plays a pivotal role in driving enrolments and leading a team of Sales Counsellors. The role focuses on market penetration, enquiry generation, team coaching, counselling, conversions, and ensuring system accuracy. Success in this role is defined by team performance on lead generation, counselling quality, enrolment targets, and compliance with processes.
Key KPIs:
- Enquiry/Lead Generation
- Team Productivity and Mentoring
- Counselling Effectiveness and Conversion
- Revenue and Order Intake
- Accurate System Updation and Reporting
Responsibilities and Duties
1. Market & Ecosystem Understanding
- Deep understanding of micro-markets, local ecosystems including employment exchanges, tier-3 colleges, job fairs, and unorganised workforce channels.
- Analyze trends and identify new areas for expansion and outreach.
2. Team Leadership & Enablement
- Guide and coach 36 Sales Counsellors for optimal lead conversion.
- Monitor individual and team KPIs.
- Conduct regular reviews and feedback sessions.
- Provide on-ground and remote support during student counselling or enrolment drives.
3. Enquiry Generation & Sales Execution
- Drive activity plans for walk-ins and enrolments via BTL activities, third-party channels, outreach campaigns.
- Personally engage high-potential prospects and key stakeholders.
- Build and manage database of eligible candidates.
- Execute tele-calling campaigns and deliver persuasive sales pitches to increase conversion.
- Conduct field visits for enrolment and lead generation in new and existing locations.
4. Admission Process Compliance
- Ensure accurate and complete sharing of course details with students.
- Monitor adherence to admission SOPs and escalation management.
- Validate and approve documentation as per internal standards.
5. Reporting & System Management
- Ensure real-time updates in CRM/system.
- Daily team performance reporting.
- Share insights and recommendations with senior management.
- Contribute to batch planning and launch based on enrolment trends.
Educational Qualifications
Mandatory: Graduate
Preferred: MBA or Postgraduate Diploma in Sales/Marketing
Behavioral/Soft Skills
Mandatory:
- Strong Sales Acumen
- Leadership & Mentoring Ability
- Customer-Centric Mindset
- Communication & Influencing Skills
- Strategic Thinking and Execution Focus
- High Energy & Self-Motivation
- Integrity and Ownership
Industry: Education / Training
Department: Sales & Business Development
Role Category: Retail & B2C Sales
Role: Regional Sales Manager (B2C)
Employment Type: Full Time, Permanent
Preferred Keyskills
Other Keyskills
Education:UG -Any Graduate
Company Profile
The NIIT Group,is a leading digital talent development organization and a leading provider of managed training services that is engaged in building skilled human capital and enhancing workforce talent worldwide. Set up in 1981 to help the nascent IT industry overcome its human resource challenges, NIIT Group ranks amongst the world's leading training organizations owing to its vast and comprehensive array of talent development programs. With a footprint in over 30 countries, NIIT Group delivers learning interventions that create superior outcomes.The group comprises of NIIT Limited (NIIT) and NIIT Learning Systems Limited (NIIT MTS).
NIIT's Corporate Learning business has been transferred to NIIT MTS via a composite scheme of arrangement in May 2023. The reorganization helps NIIT create a sharper focus on its Skills & Careers Business which delivers a diverse range of learning and talent development programs to thousands of early career and working professionals to accelerate career success across futuristic domains including technology and banking.
NIIT Ltd. delivers a diverse range of learning and talent development programs to millions of individual and corporate learners in futuristic domains through its various businesses including NIIT Digital, StackRoute, RPS Consulting, TpaaS, IFBI, and Sales and Service Excellence.
As online and remote learning becomes mainstream, the robust NIIT Digital platform connects corporate and individual learners seamlessly and provides an environment for improving learning effectiveness and efficiency. Committed to its mission to deep skill the youth of the country NIIT Digital not just offers new age, online, instructor-led tech courses but also follows through with placement assurance to truly transform the lives of the learners.
IFBI is a leading provider of learning services for fresh entrants as well as working professionals for the BFSI sector in India.
NIIT has incubated StackRoute, as a digital transformation partner for corporates to build multi-skilled full-stack developers at scale.RPS Consulting is a leading provider of training programs on emerging digital technologies for experienced technology professionals, specifically addressing the needs of Global Systems Integrators and Capability Centres of large multinational companies.
NIIT's Talent Pipeline as a Service (TPaaS) helps organizations address the challenge of securing mid to long-term talent across Technology, Marketing, and Sales Roles.
NIIT MTS offers Managed Training Services (MTS) to market-leading companies in North America, Europe, Asia, and Oceania.
Contact Company:NIIT
Address :PLOT NO 85, NIIT LIMITED, SECTOR 32, GURGAON, HARY ANA , GURGAON, Haryana, India
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