CN – Strategy – MC – CS&S – Marketing Loyalty – 07

from 2 to 5 year(s) of Experience
Not Disclosed by Recruiter

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Posted: 33 days agoJob Applicants: 216Job Views: 565

Job Description

Job Summary:

  • Developing / managing loyalty or membership programs
  • Designing loyalty program construct (earn-burn strategies, benefits, experiences)
  • Designing interventions to drive customer acquisition / customer engagement
  • Developing / supporting development of loyalty platform technology to drive loyalty program implementation
  • Developing metrics / scorecard to gauge efficacy of loyalty / membership programs
  • Conceptualizing and implementing interventions to sell paid memberships
  • Conceptualizing and implementing revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement)
  • Conceptualizing and implementing interventions to retain / increase average transaction value for existing members
  • Operationalizing loyalty program processes / setting up loyalty operating model
  • Onboarding partners to supplement loyalty program benefits / increase customer engagement
  • Manage and handle negotiations with external partners for tie-ups/offers etc. and internal coordination with various stakeholders and management
  • Plan, direct and coordinate marketing activities including campaigns to support the loyalty program, brand, increase traffic and selling

Salary: Not Disclosed by Recruiter

Industry:IT-Software / Software Services

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Advertising

Role:Client Servicing/Key Account Manager

Employment Type:Full Time, Permanent

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:Post Graduation Not Required

Company Profile

Accenture Solutions Pvt Ltd

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 506,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com.
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Contact Company:Accenture Solutions Pvt Ltd

Address:Plant 3,,Godrej and Boyce Compound,LBS Marg,Vikhro, MUMBAI, Maharashtra, India

Reference Id:48712

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