Content Marketing Manager

This role requires a heavily content and process driven mindset: to create the content our audience is looking for and then to maximize the path towards conversion to a platform user, as well as encouraging active users.

1. Accountable for all content marketing initiatives to drive traffic, and engagement with the goal of increasing users and retention on our platform.
2. Build and manage a rich content/editorial calendar that attracts a qualified audience to our platform (including blog posts, whitepapers, reports, videos, webinars, infographics, news announcements, social posts, etc.).
3. Editorial requirements include basic SEO understanding, content categorisation and structure, content creation, development, distribution and measurement.
4. Development of editorial guidelines so content is consistent with our brand voice, style and tone.
5. Management of digital content and supporting social channels including our platform, social media, email and newsletter distribution.
6. Collaborating with other team members to create content to help drive social media engagement.
7. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
8. Measurement and optimisation of the program will be required on a regular and ongoing basis.
9. Self-motivated and results driven; passionate to learn and grow

Industry: Education / Training
Department: Marketing & Communication
Role Category: Digital Marketing
Role: Social Media Marketing
Employment Type: Full Time, Permanent