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Head - Digital Marketing

From 10 to 15 year(s) of experience

Noida

₹ Not Disclosed by Recruiter

Posted: 25 days agoJob Applicants: 522Job Views: 2265+
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Job Description

We are looking for an experienced and knowledgeable Digital Marketing Specialist to lead the digital marketing team. As a Head of Digital Marketing Function, you will be responsible for the overall performance of digital marketing programs.


What You Will Be Doing:


Develop and implement comprehensive digital marketing programs across the web, including LinkedIn, Facebook, Twitter, Instagram, Quora, YouTube, Google Display Network, RollWorks, etc. in line with brand plans and business priorities

Work with the extended marketing team and sales to understand business priorities, and GoToMarket strategy and translate the same into digital marketing programs

Work with content marketing and design teams to create suitable creatives for the ad networks

Plan and control the digital marketing budget and spending by allocating budgets to different channels

Use A/B testing to optimize digital marketing performance

Deliver inbound engagement from the target audience profile

Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations and generate monthly reports on the digital marketing portfolio


What You Need For This Position:

  • Degree in Business Administration/Marketing or related field
  • 10-15 years of hands-on experience in digital marketing
  • Proven record of quantifiable lead generation, brand visibility, and taking quantum leaps across digital growth parameters
  • Should have managed a team of at least 5-7 members
  • Knowledge of various aspects of digital marketing - social media marketing, email marketing, marketing automation, and digital marketing analytics tools
  • Digital marketing certification (preferable)
  • Hands-on experience with various ad networks such as GDN, LinkedIn, AdRoll/RollWorks
  • Understanding of other Paid media channels and web traffic drivers
  • Experience working with several digital marketing agencies
  • Strong data understanding and interest
  • Strong stakeholder management skills
  • Ability to analyze data and provide evidence-based recommendations
  • Critical thinking and problem-solving skills
  • Good time-management skills
  • Excellent interpersonal and English communication skills
  • Experience in developing digital customer journey strategy & tactical plan development and implementation
  • Strong understanding of the IT and Software product industry


Industry: IT Services & Consulting
Department: Marketing & Communication
Role Category: Digital Marketing
Role: Head - Digital Marketing
Employment Type: Full Time, Permanent

Preferred Keyskills


Education:UG -B.B.A/ B.M.S in Management
PG - Any Postgraduate

Company Profile

Newgen
Newgen Software is a leading global provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM), Document Management System (DMS), Workflow and Process Automation software. The company has a global footprint of 1300+ installations in over 61 countries with large, mission-critical solutions that have been deployed at the world€™s leading Banks, Insurance firms, BPO€™s, Healthcare Organizations, Government, Telecom Companies & Shared Service Centers. The company has been recognized by distinguished analyst firms including Gartner, Forrester, Frost and Sullivan, and IDC. It has been positioned in the Magic Quadrants for Intelligent Business Process Management (iBPM), Enterprise Content Management (ECM), Customer Communication Management (CCM) and BPM-Platform-Based Case Management frameworks. Assessed at CMMi Level3, Newgen is certified as ISO 9001:2008 for Quality Management System and ISO 27001:2005 for Information Security Management System.
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