Job Skill: Campaign Management
Designation: Career Level - 10-Analyst
Job Location: Mumbai
Qualifications: Any Graduation
Years of Experience: 5-8 years
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.
You will be responsible for Campaign Management which involves the planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. You will be accountable for analyzing the effectiveness of marketing campaigns using ROI calculations.
Good to have skills: SQL (Structured Query Language),Campaign Management,HTML (Hypertext Markup Language),Salesforce Marketing Cloud,Cascading Style Sheets (CSS),Good communication skills
Roles and Responsibilities
In this role you are required to do analysis and solving of increasingly complex problems. Interaction is with peers within Accenture before updating supervisors. Likely has some interaction with clients and/or Accenture management. Minimal instruction on daily work tasks and a moderate level of instruction on new assignments will be provided. Decisions made by you impact your own work and may impact the work of others. In this role the person would be an Individual contributor and/or oversees a small work effort and/or team. Please note that this role may require you to work in rotational shifts.