Job Skill: Campaign Management
Designation: Career Level - 12-Associate
Job Location: Mumbai
Qualifications: Any Graduation
Years of Experience: 1-3 years
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/ Site Catalyst.
You will be responsible for Campaign Management which involves the planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. You will be accountable for analyzing the effectiveness of marketing campaigns using ROI calculations.
Good to have skills: HTML (Hypertext Markup Language), Salesforce Marketing Cloud,Good communication skills
Roles and Responsibilities
In this role you are required to solve routine problems, largely through precedent and referral to general guidelines. Your expected interactions are within your own team and direct supervisor. You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments. The decisions that you make would impact your own work. You will be an individual contributor as a part of a team, with a predetermined, focused scope of work. Please note that this role may require you to work in rotational shifts.