Job Skill: Customer Analysis and Segmentation
Designation: Career Level - 07-Manager
Job Location: Mumbai
Qualifications: Master of Business Administration/MTech
Years of Experience: 13-18 years
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.
You will be working on Customer Analysis and Segmentation and utilize multivariant clustering analysis to segment workers and customers. You will develop specific treatment plans per segment to support business needs and deliver superior user experience for each segment.
Good to have skills: Python Programming Language,Good communication skills
Roles and Responsibilities
In this role you are required to identify and assess complex problems for area of responsibility. The person would create solutions in situations in which analysis requires an in-depth evaluation of variable factors. Requires adherence to strategic direction set by senior management when establishing near-term goals. Interaction of the individual is with senior management at a client and/or within Accenture, involving matters that may require acceptance of an alternate approach. Some latitude in decision-making in involved. you will act independently to determine methods and procedures on new assignments. Decisions individual at this role makes have a major day to day impact on area of responsibility. The person manages large - medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture. Please note that this role may require you to work in rotational shifts.