Marketing Manager

Role & responsibilities

• Develop and execute strategic marketing plans to achieve business objectives.
• Strong expertise in hands-on demand generation for b2b markets and SEO.
• Hands-on experience in setting up demand generation on various platforms like Google, FB, and LinkedIn.
• Utilize AI/ML technology to analyze market trends and customer behavior and incorporate insights into marketing strategies.
• Manage and deploy marketing automation software to streamline marketing processes and improve efficiency.
• Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives.
• Measure and analyze the performance of marketing campaigns and provide insights to optimize future strategies.
• Oversee the creation of high-quality marketing collateral, including content, presentations, and digital assets.
• Stay updated on industry trends and best practices to drive innovation in marketing initiatives.
• Strong lead nurture skills, SEO, and content writing expertise.
• Proficient in webinar and traffic management, along with creating compelling PowerPoints for pitches.
• Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors.

Preferred candidate profile

Education Qualification

• MBA from Premium College/Institute

Certification

Relevant certifications in AI/ML technology, CRM, and marketing automation software would be an advantage

Technical Skills

• Proficiency in AI/ML technology applications for marketing analysis and automation.
• Advanced knowledge of CRM systems, such as Salesforce, HubSpot, or Microsoft Dynamics.
• Experience in implementing and managing marketing automation software, such as Marketo, Pardot, or Eloqua.

Non-Negotiable Skills

• AI/ML Technology
• CRM
• Marketing automation software