Senior Analyst-Marketing & Customer Analytics

From 5 to 8 year(s) of experience
₹ Not Disclosed by Recruiter

Clicking apply will take you to the company’s website

Posted: 45 days agoJob Applicants: 42Job Views: 214

Job Description

Skill required: Marketing & Customer Analytics - Customer Analysis and Segmentation

Designation: Senior Analyst

Job Location: Bengaluru

Qualifications: MA/MA

Years of Experience: 5-8 years

What would you do?

You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.

You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.

You will be working on Customer Analysis and Segmentation and utilize multivariant clustering analysis to segment workers and customers. You will develop specific treatment plans per segment to support business needs and deliver superior user experience for each segment.

What are we looking for?

We are looking for individuals who have the following skillset:

  • Ability to solve problems
  • Active Listening
  • Analytic skills

It would be a value add if you are proficient in:

  • Marketing & Customer Analytics
  • Predictive Modeling and Analytics
  • Pricing & Profitability Optimization
  • Python Programming Language

Roles and Responsibilities

  • In this role, you need to analyze and solve increasingly complex problems
  • Your day to day interactions is with peers within Accenture
  • You are likely to have some interaction with clients and/or Accenture management
  • You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments
  • You will need to consistently seek and provide meaningful and actionable feedback in all interactions
  • You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients
  • Decisions that are made by you will impact your work and may impact the work of others
  • You would be an individual contributor and/or oversee a small work effort and/or team.

Role:Research Associate / Engineer

Salary: Not Disclosed by Recruiter

Industry:IT Services & Consulting

Functional Area:Research & Development

Role Category:Pharmaceutical & Biotechnology

Employment Type:Full Time, Permanent

Education

UG:Any Graduate

PG:Post Graduation Not Required

Company Profile

Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
Company Info
X
View Contact Details+

Contact Company:Accenture

Address:Plant 3,Godrej and Boyce Compound, MUMBAI, Maharashtra, India

Reference Id:130382

Content provided by Accenture, Info Edge India Limited disclaims all warranties against infringement.
Visit Security Guidelines and Terms and conditions for more comprehensive information in this regard.
Apply