Route to market Consulting (Sales, Distribution, B2B, E Commerce, Trade promotion etc) for CPG clients in India.
Formulate the strategy, vision and execution plan for RTM transformation for CPG companies, leveraging Digital and technology.
Conceptualizing and designing analytics services in the RTM area for CPG companies.
Lead teams to deliver Route to market consulting projects for leading CPG clients.
Business Development and shaping proposals in the RTM area.
Devise innovative Integrated Marketing Communication (IMC) campaigns focused on known key touchpoints of the category consumer & shopper.
Developed for the client a full understanding of the connected consumer journey and online shoppers behavior
Connected Consumer Journey: Length and steps of the online journey, size and importance of each touchpoint
Shopper Profiling: Current consideration sets, contents searched, key buying factors, key contents to affect brand consideration and influential touchpoints
Content & Promotional Optimization: Navigation path between touchpoints and their reach and importance by country.
Exposure to Digital/technology projects is a plus (Distributor Management)
Design Digital strategy/Digital transformation strategy for the digital world
Selecting right channels for your product or service, and what s the best way to get into those channels
Understanding your customer and your customer s needs and priorities
Optimal return on investment (ROI) for your sales and marketing spend
Prior experience in a Consulting firm will be preferred.
The candidate should have excellent customer facing capabilities, and an established track record for selling & delivering consulting engagements
The individual must be comfortable working at the highest levels of client organizations and interacting closely with the C - Suite executives