Strategy & Consulting – Consumer Goods & Services Manager

from 6 to 10 year(s) of Experience
₹ Not Disclosed by Recruiter

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Posted: 40 days agoJob Applicants: 133Job Views: 409

Job Description

Route to market Consulting (Sales, Distribution, B2B, E Commerce, Trade promotion etc) for CPG clients in India.
Formulate the strategy, vision and execution plan for RTM transformation for CPG companies, leveraging Digital and technology.
Conceptualizing and designing analytics services in the RTM area for CPG companies.
Lead teams to deliver Route to market consulting projects for leading CPG clients.
Business Development and shaping proposals in the RTM area.
Devise innovative Integrated Marketing Communication (IMC) campaigns focused on known key touchpoints of the category consumer & shopper.
Developed for the client a full understanding of the connected consumer journey and online shoppers behavior
Connected Consumer Journey: Length and steps of the online journey, size and importance of each touchpoint
Shopper Profiling: Current consideration sets, contents searched, key buying factors, key contents to affect brand consideration and influential touchpoints
Content & Promotional Optimization: Navigation path between touchpoints and their reach and importance by country.
Exposure to Digital/technology projects is a plus (Distributor Management)

knowledge:
Design Digital strategy/Digital transformation strategy for the digital world
Selecting right channels for your product or service, and what s the best way to get into those channels
Understanding your customer and your customer s needs and priorities
Optimal return on investment (ROI) for your sales and marketing spend
Prior experience in a Consulting firm will be preferred.
The candidate should have excellent customer facing capabilities, and an established track record for selling & delivering consulting engagements
The individual must be comfortable working at the highest levels of client organizations and interacting closely with the C - Suite executives

Role:Corporate Planning/Strategy Manager

Salary: Not Disclosed by Recruiter

Industry:IT Services & Consulting

Functional Area:Strategy, Management Consulting, Corporate Planning

Role Category:Corporate Planning/Consulting/Strategy

Employment Type:Full Time, Permanent

Education-

UG:Any Graduate in Any Specialization

PG:MBA/PGDM in Any Specialization

Doctorate:Doctorate Not Required

Company Profile

Accenture Solutions Pvt Ltd

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
Company Info
View Contact Details+

Contact Company:Accenture Solutions Pvt Ltd

Address:Plant 3,Godrej and Boyce Compound, MUMBAI, Maharashtra, India

Reference Id:52643

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