Skill required: Marketing & Customer Analytics - Metrics and Predictive Analytics
Designation: Management Level - Team Lead/Consultant
Job Location: Bengaluru
Qualifications: Masters in Business Economics
Years of Experience: 7-11 years
What would you do?
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.
You will be working on Metrics and predictive analytics is a branch of Advanced Analytics which is used to make predictions about unknown future events. Predictive analytics uses many techniques from data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future.
What are we looking for?
We are looking for individuals who have the following skillset:
- Data Analytics
- R Language and Environment
- SQL (Structured Query Language)
- Data Science
- Python Programming Language
- Computer/Technological Skills
Roles and Responsibilities