Advancement happened in recent times in mobile applications has revolutionized the way of communication, pursuing business and access to information like new, entertainment and so on. Increasing popularity, demand for mobile app developers and consumers for this creative technology have made mobile application development a leading a popular IT career option. Developers for mobile application development code programs using programming languages like C, C++, Java and so on along with choosing the mobile platform on which the application is developed i.e. Google Android or iOS. Any given organization develops mobile applications for distinct platforms to maximize their ROI, therefore, more robust the knowledge a developer has on different platforms, more he is searched for in the market for development.

The mobile application market is growing with supersonic speed and professionals consider this as significant as the internet explosion. With increasing number of mobile phones and other smart devices, the demand for application development is also increasing both in the corporate world as employees as well as freelancers. Some of the giant companies that are hiring application developers are video games studios, marketing & advertising firms, media firms, software development firms and even real estate agencies. Globally it has been predicted that the demand for mobile application developers will increase up to 32% by 2020 which will be a substantial growth in any occupation sector other than IT. The biggest share of this will go to the leader mobile platforms like Android, iOS, and Windows.  If organizations can foresee the vision of success for mobile application development then they can take many vital steps to capture opportunities related to it.

Few significant ways are:

Giving priority to application development:

Teams focusing on mobile development are usually overloaded and face issues in ensuring effective delivery of increasing number of mobile applications pending. Hence, applications are built in queue basis or first come first serve basis in accordance with business goals of an organization. The scarcity of value priority driven gradually results in an inappropriate & inefficient utilization of IT resources and of course degradation in the quality of service & delivery. TO execute this and to enhance the quality the priority should be given to the interests of business stakeholders and this can be considered as a defining factor for the evaluation of mobile projects.

A bimodal IT approach should be adopted

When it comes to delivering an enterprise mobile application encompassing several development teams along with specific time & cost related guidelines and restrictions, integration is one of the biggest issues being faced. Managing resources required at the integration stage in accordance to the traditional waterfall methodology is a tough job. Instead of the traditional method, if a bimodal strategic approach is applied supporting creativity & innovation and the ability to deliver quality applications that too on time. This approach comprises two modes i.e. mode1 in which creation of stable infrastructure & APIs is driven in order to permit the retrieving & delivering data to back-end systems without negatively affecting the enterprises application and in mode 2, high productivity is utilized to swiftly deliver front-end application features in accordance with the business requirement.

Implementing RMAD (Rapid Mobile Application Development) tools:

Utilizing development tools that are capable of producing applications quickly are significant to support to bridge gap between the demand and supply of mobile application development. Vital innovation is actually driving this market and old traditional approaches are being replaced by new modern approaches including RMAD tools including drag-and-drop codeless tools, model-driven development, virtualization, code generation and orchestration, forms construction and so on.

Mixed sourcing approach will be suited the most:

Firms aim to obtain complete control over their mobile app development initiatives but, the real scenario is somewhat different and maintaining an unadulterated in-house development environment is not easy to accomplish given mobile is a comparatively new capability to many developers. It is followed by specific activities, events and their complexities including psychology or cellular coverage testing or UX design and so on, that may be much proficiently managed by some outsourced third party experienced in mobile app development. In-house development skills can be developed over a period of time while implementing outsourcing can lead to best results and an overall growth of the organizations.

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