10 Most Expensive Keywords in Google Ads
Ever wondered how Google makes its money? Well… You might have heard of Google Ads! Google runs on a PPC (pay per click) model where you pay only for traffic...
Tag: digital marketing
Importance of SEO for top-ranking online businesses
by Rahman
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Google’s worldwide search engine market share currently stands at a staggering 92.47 percent. Not to mention, there are over 90,000 Google searches per second with 90 percent of users clicking...
Top Digital Marketing Interview Questions and Answers
by Rashmi Karan
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Digital marketing has brought about a revolution in the field of product and service marketing. Growing consumer dominance has led the companies to explore more options to reach out to...
Top Google AdWords Interview Questions and Answers
by Deepali
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Preparing for a PPC interview? Here are some of the commonly-asked Google AdWords interview questions and answers. Online advertising is a crucial part of any digital marketing strategy for an...
Digital Marketing Online Courses [Free + Paid] To Learn Digital Skills
by Pratibha Roy
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While digital marketing is a very hands-on function unlike many theoretical management functions, getting an overview of the field and channels is the first step one should take if planning...
Interview Log - A Day in Life of a Professional Blogger
by Pratibha Roy
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Check out how does a day in the life of a professional blogger looks like: Content is known as the heart of digital marketing and a vital tonic for bringing...
Top Free Digital Marketing Courses and Certifications from Google
by Rashmi Karan
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Google is offering its best digital marketing courses and certifications for free on its learning portals; Google Digital Unlocked and Skillshop. You can get enrolled in these courses online and...
Email Marketing as a Career Option [Job Roles, Skills, Certifications]
by Pratibha Roy
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Sending effective emails and aiming for high open-rates and click-through rates are quite challenging tasks, and that’s why a lot of companies hire a dedicated email marketing manager who can...
Powerful Steps and Tips to Start a Career in Digital Marketing Industry
by Pratibha Roy
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New marketing channels are continuously coming into view and this motivates a lot of professionals to start a career in digital marketing. If you too have decided to become a...
5 Digital Marketing Certifications For Beginners in 2020 [Updated]
by Pratibha Roy
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Popular Digital Marketing Certifications: When appearing for a digital marketing interview, which among the below things will sound better? ‘I know digital marketing’. Or ‘I am a certified digital marketer!’ ...