For online audiences who hang out on multiple digital channels, marketers work on making a smooth transition across various touchpoints. And that is made possible by mapping the customer journey...
To thrive in today’s dynamic market, promote products, engage existing customer base or acquire new ones, businesses leverage marketing campaigns. Learn about the different types of marketing campaigns, popular examples,...
Any online marketing effort that helps you become visible without you reaching out to customers is inbound marketing. Find out how it works and why it is essential for any...
Marketing automation streamlines all online marketing activities, makes businesses efficient and eventually helps in increasing ROI. Learn about how it works and which marketing automation tools are great for your...
Email marketing is one of the most popular forms of digital marketing. It is a formidable communication channel for both B2C and B2B enterprises. And to make the best of...
India has the highest number of Instagram users in the world in 2022 (Hootsuite). And, the platform offers many opportunities such as influencer collaboration, real-time marketing, and more for all...