What are the two types of SEO?

On-page optimisation and off-page optimisation

Any incoming links to a website or web page is known as backlink.

Differentiate between on-page and off-page optimisation

On-page optimisation is used to regulate the site to be optimised through page coding. Off-page optimisation is not regulated by page coding.

For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.

HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Differentiate between a do-follow and a no-follow link

A do-follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a site. A no-follow link, usually, does influence the ranking in search engine index.

What is an anchor text?

It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text.

It is a kind of software used by the Google as a search bot to index a webpage.

robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.

What is a long tail keyword?

Long tail keywords are phrases containing over 4+ words that make search results highly specific.

What is a landing page?

A web page which serves as the entry point for a website or a particular section of a website.

What is the limit of a robot.txt file?

Googlebot reads only the first 500kb present in the robots.txt file.

What is XML Sitemap? How is it important?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines. A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

What are organic results?

Organic results are those which are displayed on SERPs due to their relevancy, as opposed to those which are being advertised.

Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).

interview questions Archives - Make Informed Upskilling Decisions

May 12 2021

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by Deepali

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