Asst Sales Manager

Responsibilities
Typical work activities depend on the market and the setting. A basic distinction can be made between two types of sales:
• business to business (B2B);
• business to customer or consumer (B2C).
B2B sales involve selling products or services from one business to another. This is a typical avenue for graduates. For example, a sales executive in a company that manufactures fast moving consumer goods (FMCG), e.g. soft drinks, will sell to the retailer and may be involved in making a strong argument so the products get shelf space. Activities important for success include:
• relationship building;
• researching the market and related products;
• presenting the product or service favourably and in a structured professional way face-to-face.
B2C sales involve direct selling to the consumer or end user. Examples include selling credit cards via the telephone or selling n

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