Email Marketing Specialist

GameCloud Technologies Private Limited

1 to 6 yrs. Pune
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Posted on 08 Dec 2016

Job Description

Work Responsibilities:

1. Creating entire infrastructure & setup for Email Marketing and Triggered Campaigns

2. Ensuring the settings of Whitelisting Programs, managing Google's Postmaster to ensure top notch Email Deliverability, Spam Score, SPF, DKIM, DMARC, Feedback Loop Forms, Domain & IP-Warm-ups, and Whitelisting etc.

3. Manage the Deliverability and Inbox Placement of the Emails by keeping a check on IP/Domains Reputation, IP/Domain Blacklisting, conducting periodic tests on mail server, Seed list Testing, Inbox Testing.

4. Database Management for Email Marketing, Data Filtering, SPAM Trap & Bounces Control etc.

5. Creating and executing email marketing campaign while deploying best practices related to spam check, campaign performance, analyze visitor trends and use results to build effective strategies to maximise sales.

6. Mass mailing automation.


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