Marketing head for an FMCG company

A client

7 to 12 yrs. Mumbai
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Posted on 27 Apr 2015

Job Description

Overseeing entire Marketing Management portfolio (New Product Development, Advertising, Media, Promotional, Digital, Market Research & PR) in India

Formulating & implementing ATL / BTL promotion activities (Electronic, Digital, Web based, Outdoor, Print, Window Display, QPS, Consumer Offers & Activation) for all brands

preparing marketing plans /schemes for various channels including Trade , MTO and executing the same to meet overall marketing objective

Looking after product pricing as well as gross margins of each brand.

Managing the Digital Marketing plan for all brands.

Keyskills

Job Posted by

Tejal Panchal HR executive career avenues Mumbai

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