Search Engine Optimization/ Search Engine Marketing/ Search Engine Specialist

Graphic Era University

3 to 6 yrs. Delhi
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Posted on 26 Mar 2016

Job Description

1.Ensure college website (across all platforms) is technically optimized to attract and engage target audience
2.Create and/or modify the existing technical architecture to achieve desired growth rates for quality traffic.
3.Build systems to ensure that entire content is optimized across all platforms (website and mobile) to provide the best user experience.
4.Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
5.Track, report, and analyze website analytics and PPC initiatives and campaigns.
6.Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
7.Optimize copy and landing pages for search engine marketing.
8.Perform ongoing keyword discovery, expansion and optimization.
12.Work with the development team to ensure SEO best practices are properly implemented

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