Senior Manager - Digital Marketing / Growth

Routofy Services Pvt. Ltd.

1 to 6 yrs. Delhi
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Posted on 06 Jul 2015

Job Description

Work with Routofy management to develop and execute digital marketing strategy and programs,consistent with our business and brand objectives through out-box, high quality, digital marketing programs.
Manage the deployment a number of techniques including Organic (SEO), Referral, Facebook paid, Search (Google CPC) paid, Re-marketing, Display, E-mail, SMS, Affiliates & Alliances o drive traffic to the websites.
Building Digital Marketing Strategy & Execution.
Lead generation, RFM, Profitability, LTV, Profitability (Cross Sell & Up Sell) , Repeat Rate, Referral.
Manage online brand and product campaigns to raise brand awareness. Drive revenue and MOM growth.
Manage usability, design, content and conversion of the company website.
Evaluate customer research, market conditions and competitor data.

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