Senior Marketing Manager

ELV Projects Pvt Ltd

8 to 12 yrs. Bengaluru / Bangalore
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Posted on 13 Sep 2017

Job Description

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities (ATL (Above the Line) / BTL (Below the Line)) and policies to promote products and services, along with providing advertising and promotional support.
Oversee copy for marketing materials, annual reports, advertisements, and other related material.
Negotiate contracts with vendors
Consult with product development personnel on product specifications
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments

Keyskills

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