Sr Product Manager - Nepal

Panacea Biotec Limited

6 to 10 yrs. Mumbai
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Posted on 27 Dec 2014

Job Description

Responsible for managing a brand portfolio through events, promotions etc. In charge of increasing awareness and demand for the particular brand.

KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES
1 To devise brand strategy to manage brand portfolio profitability and sales targets
2 To devise promotional plans and ensure timely and qualitative execution of the same
3 To monitor and control promotional expenses month on month to be within the budget
4 To successfully launch new products
5 To identify product/ therapy opportunities in short & medium term
6 To ensure on going analysis of internal and external brand performance
7 To proactively conduct competition mapping, targeting and segmentation exercises for improving brand performance

Keyskills

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