MICA Retail and Shopper Marketing

Program Objective

Shopper Marketing goes much beyond in-store promotions. It is a customer-centric philosophy that helps in the long term development and health of a brand. Being a critical element of the marketing mix, no brand can ignore it.

This programme on Retail and Shopper Marketing would help participants in understanding how the target consumers behave as shoppers in different channels/ formats and leverage the insights gained for the benefit of all involved, including Manufacturers, Retailers, Consumers and Shoppers.

Participants are also expected to gain an understanding of how to manage communications for Shopper marketing in a highly competitive environment.

Program Highlights

PG Certificate from MICA

Lectures by eminent faculty from MICA & industry professionals

Understand current dynamics of Shopper marketing & advanced retailing concepts

Case studies and industry context to understand trends

Fully online program with LIVE interactive lectures

Eligibility

	For Indian Participants - Graduates or Diploma Holders (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

	For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

	Working professionals will be given preference. However, interns may be considered on a case to case basis

program details

Dates & Schedule

Duration of the Course: 04 Months
Schedule of Classes: 1.5 hours each on Wednesdays and Thursdays from 06.00 p.m. to 07.30 p.m. IST

Course Fees

For Indian Residents: Rs 60,000+ taxes
For Students from rest of Asia: USD 1350
EMI Option Available

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