Digital Marketing is an expansive profession and requires a lot of knowledge to land the best job in the industry. If you’re preparing for your next big interview in Digital Marketing, then here are some of the common interview questions and answers.
Prepare these questions to land your next big job in Digital Marketing!
1. Explain Digital Marketing in brief?
Digital Marketing is a method used to market products or services of a company via online channels. Digital Marketing comprises of different tactics such as content marketing, PPC, SEO, SMO, Link Building and more.
2. What are the types of Digital Marketing?
Digital Marketing is of two types:
- Inbound Marketing
- Outbound Marketing
Inbound Marketing: Inbound Marketing practices a pulling tactic where the potential buyers are catered with valuable information in the form of content. This content can be written or visual. The idea is to generate content related to one’s product or service to spread awareness. This helps in bringing potential buyers to a business’ website and eventually into the buying cycle.
Outbound Marketing: Outbound relies heavily on pushing tactics where the business is marketed via ads, flyers, telemarketing calls or even internet. Outbound Marketing generally involves paying money for ads across different platforms whether online or not.
3. Difference between Inbound and Outbound Marketing?
The main difference between Inbound and Outbound Marketing is that Inbound relies on curating valuable content to attract visitors who are already looking out for similar information. After offering the information to a visitor, a business then tries to push the buyer into the sales funnel.
Outbound Marketing, on the other hand, relies on pushing tactics where the ads are displayed for masses and potential buyers try to reach out themselves. In a nutshell, Inbound Marketing is a more practical and effective approach than Outbound.
4. What are the pillars of Inbound Marketing?
Inbound Marketing is a modern style of marketing which revolves around creating valuable content for people. This creation of content and distribution is done by the following methods:
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
5. What is SEO?
SEO stands for Search Engine Optimization. This technique is used to optimize a website in such a way that it ranks on the top pages of a search engine like Google, Bing or Yahoo for the desired keywords. Ranking on top pages for a keyword means more traffic and sales.
6. What are on-page and off-page optimization?
On-page optimization means optimizing the structure and content of a website so that it’s easily scannable by search engines.
Off-page optimization involves getting authoritative links from different websites back to yours. Getting links back from more authoritative websites to your website results in a better position on SERPs.
7. What are the areas where keyword optimization is done?
Keyword optimization is crucial in achieving a better ranking on search engines. Generally, the keyword optimization is done for the web site’s URL, Title, web page content, meta tag and headlines.
8. What are Meta title and description? Why is it important?
Meta title and descriptions are pieces of HTML code in the header of a web page. This helps search engines comprehend the content of a page. Meta title and description of a page are shown in the search results.
9. What is SMO?
SMO is a process by which businesses spread awareness of their brand, product or service using multiple platforms and tactics on social media. As most of the consumers are on social media, SMO is done to create virality and publicity of business on such platforms.
10. What is Link Building?
Link Building is a technique to increase the number of backlinks of a website. This is generally done in the form of link exchange with other websites. The links are generally part of a piece of content.
For example, two websites can have a link exchange in the form of blogs. Both websites can write content for each other’s blog and link their website in it.
These links are generally of two types:
11. How are bad links characterized?
It’s easy to characterized bad links. Bad links are generally the ones that have a direct impact on the authority as well as the SERPs of a website. Links coming from low page ranks, low traffic, irrelevant links, links from same anchor text coming from multiple sites, links that are not indexed and spam links in blogs can be characterized as bad links.
12. What are a do-follow and no-follow link?
Do-follow link: These links allow search engines to crawl back to the source of the link. This increases the authority of the parent website.
No-follow link: These links do not allow search engines to crawl back to the source and so don’t contribute to improving the authority or SERPs.
13. What is Email Marketing?
Email Marketing is the use of emails to promote a product or service. Typically, emails are sent in bulk to potential buyers and existing customers. These emails are not only to promote a brand or product but also to build relationships with existing as well as new customers.
14. What is Content Marketing?
Content Marketing is a marketing technique to attract, acquire and engage potential buyers by creating and distributing relevant content. The content created can be written or visual; to drive profitable customer action.
15. What are AdWords?
AdWords is an online advertising platform by Google, which allows businesses to display paid ads for their product or service on search engines. These ads are generally placed for specific keywords that are relevant to one’s business. The ads are generally pay-per-click (PPC), which means businesses pay a certain amount for each click on their displayed ad.
Also Read: Adwords/PPC Interview Questions and Answers
16. What is a responsive website?
A responsive website is optimized for different devices. These websites show the same content on different size of screens but with optimized layout. In other words, a website opened on a mobile device will show a mobile version of the same website and a tablet version when opened on a tablet but with the same content.
17. What are some essential marketing tools?
Some of the essential marketing tools every marketer should know are:
- Google Analytics
- Alexa Ranking
- XML Sitemap Generator
- Crazy Egg heat maps
- Favicon generator
- Digital point keyword tracker
18. What is the importance of competitive analysis?
Competitive analysis is highly crucial for the successful marketing of a business. Analyzing a business’ core competitors gives valuable insight about their strategies, techniques and strengths. Also, such analysis highlights the weaknesses of a competitor.
As marketers, it helps us in devising better strategies and at the same time, avoiding the weaknesses and mistakes of the competitors. Using the insights from competitive analysis, marketers can get a head start in their marketing ventures for a business.
19. SEO or PPC? Which one is better and why?
Both SEO and PPC have their pros and cons. While SEO is done to improve the organic search results on a search engine, PPC is a way of advertising one’s product or service by paying per click.
SEO is a much better method to strive for as the organic results last for a long time and become a pipeline of traffic and potential buyers. But SEO requires a lot of time and effort to achieve the desired results.
PPC is a quick fix as the ads get displayed on the top of SERPs for specific keywords. This method is quick but requires a lot of finance.
So, it depends on the goals of a business and its financial budgets.
20. What is more important, traffic or sales?
Sales are important as sales pay the bills. But we cannot overlook the fact that the more traffic a website gets, the more are the chances to get sales.
Honestly, what matters is the conversion rate from the traffic a website gets. If a website gets millions of visitors but is only converting a fraction of it, then traffic doesn’t matter. Because a website which has less traffic but higher conversion is more likely to have a better stream of revenue.
So, the conversion of traffic is much more important than anything.
Digital Marketing HR Interview Questions and Answers
Here are some commonly asked questions and how you should answer them.
1. What excites you most about the Digital Marketing industry?
This is a trick question and you need to be real with yourself. Are you in this industry for the money? The challenges? Or is there a certain part of it that excites you the most? Be honest and state your answer.
2. What is the biggest challenge you have faced in Digital Marketing and how did resolve it?
This question is pretty direct and most likely will be asked if you have prior experience. Don’t hesitate and tell one of your stories where you faced certain challenges.
The important point to remember is not to boast about yourself but narrate how you collaborated with your fellow teammates to overcome the challenge. So, be humble even if you did it all by yourself.
3. What are your strengths in the field of Digital Marketing?
This again a very simple question. If you’re good at content marketing then mention that. If you’re good at SEO or analytics, mention that. But the important point is to mention the reason behind your strengths. Why do you consider it to be your strength? It might because you enjoy it more or maybe you’ve been doing that particular thing for a long period.
Also Read: 55 HR Interview Questions and Answers
Tips for answering Digital Marketing interview questions
Here are some tips for your big Digital Marketing interview.
Brush up your basics
You might be working for a lot of years but even the best of us tend to forget the basics. So, before you go for your interview, make sure to go back to the basics and revise. Brush up the abbreviations, the jargon and especially the terms that you didn’t use in your previous organizations.
It goes without saying but confidence is key in cracking any interview. It’s good to be prepared but be confident in whatever you choose to say. If you’re not sure about something, then it’s better to admit then fumble or be silent. Be confident in what you know and speak freely.
Keep it brief
Keep your answers as brief as possible. Don’t say too much nor too little. Understand the question, and answer whatever is relevant related to the question. Don’t elaborate everything unless you’re asked to.
Talk about your strengths
It is important to showcase your strengths at an interview. So, talk about your strengths but try to give examples from your previous organizations. Instead of saying “I am good at this…”, talk about how you used that particular strength in your previous organization. This way, you’ll be able to showcase your strength without actually talking about it.
During your entire interview process, be humble. Even when you talk about your strengths and achievements, it’s always good to mention your peers and company. Talking about how they’ve played a part in shaping your career shows that you appreciate people and can work in teams.