Marketing undoubtedly is the backbone of any brand. It is this function which helps in creating awareness, reputation & brand value within customers.
Therefore, recruiters eye for the best amongst the lot to ensure strengthening of the marketing division.
Usually, marketing interviews last longer than the rest of the interviews with marketing interview questions apt & precise.
In this blog, we shall discuss important marketing interview questions & the best ways to answer them for your next marketing job interview.
Marketing interview questions & answers
Marketing interview questions can be broadly categorized into two categories.
- Personal marketing interview questions.
- Skill-based marketing interview questions.
1. Personal marketing interview questions
Why did you choose a career in marketing?
Honestly, I always wanted to pursue a career in a creative field.
I am a strong believer that a person should love what they do & do it with the right zeal. Marketing gives me exactly that.
The power to innovate & experiment & to shape the opinion of people about a particular brand is all about marketing.
This is what makes marketing so much more appealing to me.
Where do you see yourself 3 years from now?
Right now from where I am standing in my marketing career, I believe that in the next three years I would like to put all my effort & hard work in this job.
I hope to see myself climbing more steps up the hierarchy.
The position of Senior manager or General manager (marketing) is what I intend to be in the next three years.
Why should we hire you?
I understand the high level of competition for this position.
However, I ensure that my zeal to work hard & experience with relevant educational qualifications won’t disappoint you.
Since the marketing role also demands persuasion power, I believe I have a strong command over presentation skills & the right convincing power to bring profitability & business to your company.
Must Read: How To Answer "Why Should I Hire You?"
What do you know about our brand?
I have been following your product campaigns for quite some time now. X brand is one of the leading brands in the X section.
Though the electronic media presence of the brand is great, I feel there is plenty of room when it comes to capturing digital or print media.
According to me in the modern era, the most powerful tool for marketers should be digital media & innovative campaigns on this platform would cement a stronger brand image for your brand.
In the past 2 years, your brand has grown exponentially. In just few years, your brand has one of the largest share in the market.
I intend to help your firm achieve much more through creative marketing campaigns & other promotional activities.
Recommended Read:How To Answer "What Do You Know About This Company?"
Which brand according to you has the best marketing strategy?
I have always been a fan of X brand campaigns. The parent company of this brand has created a strong brand position for their product.
Through unique & engaging marketing campaigns on digital & electronic media, X has made their product a household name.
The X campaign is worth mentioning, I feel that the campaign cemented the current brand positioning of the brand.
Tell us something interesting about you which is not mentioned in your resume?
While answering this question, highlight your previous career achievements in line with marketing forte. Also, talk about your creative side as a person, site an example if any.
2. Skill-based marketing interview questions
What are the elements of any new marketing campaign?
The most important elements of any new marketing campaign are the target, value, CTA, methods of delivery & the procedure of follow up.
If given a chance to manage a new product launch, how would you do it?
If I am given such an opportunity, here is how I would want to go about it. Firstly I would finalize a launch date.
Secondly, I would prepare a plan of action & assign exact roles to each teammate.
I would ensure everyday reports are sent & checked to ensure work is done at the desired speed.
Thirdly I would ensure healthy communication between teammates & other involved teams to ensure no delay hampers the process.
What is the famous 4 C”s of marketing?
I am sure every budding marketer would have these 4 C”s well versed by heart. The famous 4 C’s of marketing are as follows;
Describe the latest trends which are currently dominant in modern-day marketing?
The answer to this question cannot be uniform as the trends keep on changing literally on an everyday basis. Be sure that you are well versed in the latest trends of marketing before you appear for a marketing interview.
What are AMPs?
AMP is a project which was jointly started by Google & Twitter. AMP is a short form of “Accelerated mobile pages”.
These are used to reach out to customers on a handheld mobile platform. These are fast loading light weighted mobile pages.
How do you decide your target audience for a brand?
Defining the target audience is the most important aspect before shaping a brand strategy.
Defining a target audience is dependent on some important factors if not all.
These aspects include the type of product, pricing, brand positioning, utility, key highlights of the product, demographic aspects, and so on.
How will you market a product in big events?
The best way to market a product in big events is through hoardings or digital signage.
However the key is that the content should be crisp & unique.
I will focus more on content that is out of the box to get maximum eyeballs rolling.
I shall also identify the right places to put hoardings to maximize visibility.
Though finding the desired spot shall cost huge funds but if the company is willing,then finding the right strategy gets easier.
Though marketing interview questions can range to “n” numbers, the above-mentioned marketing interview questions & answers shall give you a brief look at what to expect while appearing for a marketing interview.
Best of luck!