ANJALI KAPOOR Delhi NCR +91 99XXXXXXXX anjali.k@email.com Portfolio: www.anjalikapoor.in Professional Summary Strategic content leader with 8+ years of experience driving content marketing initiatives for Fortune 500 companies. Expertise in building and leading content teams, developing content strategies, and measuring content ROI. Proven track record of increasing engagement and conversions through data-driven content optimization. Professional Experience Content Marketing Manager | Global Tech Industries, Gurgaon 2020 - Present - Lead team of 8 content creators, managing annual content budget of ₹1.2 Cr - Developed content strategy resulting in 300% YoY organic traffic growth - Established content operations processes, improving team efficiency by 50% - Created award-winning blog recognized as "Best B2B Blog 2023" by Content Marketing Association Senior Content Writer | Digital Solutions Inc, Delhi 2018 - 2020 - Managed end-to-end content creation for 5 enterprise clients - Increased client website conversions by average of 75% - Mentored junior writers and conducted training workshops - Implemented AI tools, reducing content production time by 35% Key Achievements - Speaker at Content Marketing Summit Asia 2023 - Published in leading marketing journals - Created viral campaign reaching 1M+ impressions - Recipient of "Content Leader of the Year 2022" award Skills & Expertise - Content Strategy & Planning - Team Leadership & Management - Content Performance Analytics - SEO & Digital Marketing - Stakeholder Management - Budget Planning & Control Education - Post Graduate Diploma in Digital Marketing | NIIT - BA Honours in Mass Communication | Delhi University Certifications - Advanced Content Strategy (Northwestern University) - Digital Marketing Leader (Google) - Content Marketing Master (Content Marketing Institute) |