After leaving Google where we worked on AdWords, we briefly became PPC consultants. But we soon started building software when we couldn't find any affordable tools to help us optimize campaigns. Having been involved in PPC since its early days in the late 1990s, we saw time and again that doing PPC the right way is time consuming. So we started coding with one simple goal: to fix the gaps in the PPC platforms' management tools so PPC experts can deliver world-class results in a fraction of the time.
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