How to answer interview question: ‘What do you know about our company?’

3 min read 32,315 views
Posted by FirstNaukri Jun 13, 2019

‘What do you know about our company?’ is one of the most important interview questions you may face in your job interview. This interview question can come to you in any of these forms mostly in the beginning of the conversation:

## What do you know about us?
## What do you know about our company?
## What do you know about the company?

The idea of asking this interview question is not that the hiring manager wants to be flattered with some sugar-coated answers that talk all good about the company. Hiring managers mostly ask this interview question to find out:

## Do you have an awareness and knowledge about the company you wish to work with?

## Have you researched before applying to the job?

## Do you have a passion and seriousness for your career and you care to devote some time for research?

No recruiter would be interested to hire a person who doesn’t know anything about the organization and applies to any job randomly.

Now when you have understood why do hiring managers ask this interview question, ‘What do you know about our company?’ the next step is to prepare for it.

Also Read:  Interview Question and Answers-‘Why Do You Want This Job?’

 

How to go about the interview question – ‘What do you know about us?’

 
Preparation is the key to answering this interview question smartly. Doing proper research about the company is the best way to demonstrate that you are serious, well-informed and interested in the job opening. Remember, a candidate is selected not only on the basis of his qualification and work experience but also how well he/she fits in the company’s culture and understands its operations.

Tips to research about the company:

 
## Start by researching some basic information about the company online.

## Visit the company’s website to read ‘About Us’, its mission-vision, history, values, achievements, products & services, clients, and key people.

## Check social presence on popular platforms such as LinkedIn to get a better understanding of any latest updates about the company.

## Search more company related news on Google News.

Once you have gathered all the key information that makes you feel confident for talking about the company in front of the hiring manager, make your short notes to remember them before the interview.

Also Read: How to Answer the Interview Question- ‘What are Your Strengths?’

 

Sample answer for the interview question

 
Practicing your answer makes you confident to avoid any mess in the interview. Although, there can be no standard answer for this question as it entirely depends on the information that you have gathered, however, reading these samples will certainly make you understand how to go ahead with answering this interview question.

Sample interview answer #1:

 
“Well, XYZ is one of the fastest growing startups in the hotel industry in India today. Although recently founded in the year 2014, the company’s success stories recently published on LinkedIn and various other press releases are just commendable. I have also read the company’s ‘about us’ on the official website and it’s great to know how quickly you have expanded to other locations in less than five years. I am curious to be a part of such a growing company and learn more.”

Also Read: Common Interview Questions & Answers for Freshers

 

Sample interview answer #2:

 
“ABC Ltd. is one of the leading real estate companies in India. The company believes in delivering the best to its customers and has recently acquired XYZ company. I have also read that the company invests a lot on its people’s learning, growth, and development every year and this is the reason it has been recently recognized as the best employer in the year 20XX in latest news. It would be a pleasure for me to be a part of this esteemed organization.”

Bottom Line

By being completely prepared with an answer, you can ace this important interview question and impress the hiring manager to hire you.

Moreover, doing some research about the company you are appearing for an interview not only helps you to ace the interview, but also prepares you to ask the right questions to hiring manager at the end of the interview.

So go ahead and give an impressive answer for ‘what do you know about us?’

All the best!

Like
Save

Was this post helpful?

Catch up on other great reads⚡️

HR interview question & answers
Technical Interview Questions & Answers for Freshers: Java Interview Questions
As a Java professional, every fresher should do some basic preparation before attending a job interview. It is imperative to know the latest technologies, industry buzzwords, and be ready to answer some commonly asked Java Interview Questions. To help you prepare for your technical job interview, we have curated a list of popular technical questions for Java professionals. This list of…
Career tools and advice
Telephonic Interview: How to Face It, Questions, Tips, and More
Telephonic interview coming up? In this blog we have collated some tips, tricks and questions that you need to practice well in advance to ace the much awaited telephonic round. Practice for your telephonic interview well in advance with these tips. Also, sound confident and impress your interviewer as you tackle their questions! Table of Contents Before a telephonic Interview…
HR interview question & answers
Tell Me About Yourself: Sample Responses for Freshers
"Please introduce yourself" - almost every interview starts with this question and the impression that your response to this question is critical in deciding whether you get this job. Your answer helps the interviewer understand your level of confidence, setting the tone for the interview.  As a fresher, making a positive impression and communicating why you are the best candidate…
HR interview question & answers
Corporate Social Responsibility – HR Interview Question
Every fresher should understand that CSR is a concept practiced by companies to portray corporate social and environmental responsibility with a larger goal in mind, which is to contribute to the well-being of the communities and society they are affecting and depending upon. When you face the HR interview question - 'What is CSR' or 'What do you understand by Corporate…
soft skills for resume
HR interview question & answers
How to Answer – “Where Do You See Yourself in 5 Years?” In Interviews
The interview jitters are real, especially for fresh graduates or career changers. One question that consistently sends shivers down the spine of many freshers is the ever-present: "Where do you see yourself in 5 years?" This seemingly simple query can trip up even the most prepared fresher. But fear not! Here's a comprehensive guide to crafting an answer that showcases…
Where Do You See Yourself in 5 Years
HR interview question & answers
How to respond to the Interview Question, “Why do you want to work with our company?”
During a tough job market, taking every single step with caution is extremely important. Your one mistake and the job opportunity is gone. As a fresher, while all interview questions look daunting, as you have never faced them before. But one particular question is critical to handle during uncertain times. During COVID-19 crisis, many recruiters would be interested to know…
HR interview question & answers
7 Smart Answers to “What Makes You Unique?” (and Land Your Dream Job!)
Standing out in a crowded job market requires more than just a strong resume. When that coveted interview invitation arrives, be prepared to confidently answer the question that can make or break your chances: "What makes you unique?" This seemingly simple question delves deeper than skills and experience. It's your opportunity to showcase what sets you apart from other qualified…
What Makes You Unique answers
HR interview question & answers
Top 15+ HR Interview Questions For Freshers and Experienced – With Answers [Latest]
In order to leave a positive impression on potential employers in today's competitive job market, it is essential to succeed in the HR interview. Interviews with human resources (HR) professionals are crucial to the recruiting process because they allow employers to evaluate a candidate's personality, communication abilities, and overall organizational fit. Being prepared and self-assured is crucial to boosting your…
HR Interview Questions
HR interview question & answers
Things Interviewers Want To Hear In the Interview
Got a job interview scheduled? Careful and timely preparation is a key to a successful job interview.   Interviewers are always on a lookout for a talent that can perform the job not only intelligently or productively but smartly. After skimming through your resume, they like to assess you on the basis of the details given in your profile and…
Covid-19 resources
Interview Questions for Part Time and WFH Jobs
As a fresher, you would be wondering what to expect in a part time or WFH job interview. Unlike regular face to face job interviews, most recruiters ask an unusual set of questions in a work from home job interview. The questions are specifically designed to determine if freshers like you are good fits. After all, candidates would be required…