Impactful Summary in Resumes: Enhance Branding

Improve your Branding with Impactful Summary in Resumes

Why it Matters?

A successful job search is the outcome of several efforts – a great resume, targeted search and applying at the right time. It’s also about standing out from the hundreds of applications and making an impression right at the start. This focus would hence require a branding of the job seeker to become the preferred choice for the recruiter.

The Resume Summary, plays a pivotal role in this branding. As part of the initial 25% of a resume, that gets read right at the beginning, the Resume Summary plays the role of a trailer that displays experience, core skills and achievements.

So how does a Summary create brand value for the candidate

The Profile Summary is a prelude to the resume and by virtue of it’s placement, captures attention by showcasing the most preferred skills, keywords and achievements, that develop a unique value proposition for the job seeker. The basic objective behind a branding exercise is to make the consumer understand that a company has great products to offer, and at the same time, improve brand association. Branding in a resume is similar to marketing collateral that is written to catch attention of the most important viewers – ‘The Recruiters’.

The Resume Summary section consists of several concise statements that focus the recruiter’s attention on the most important qualities, achievements and abilities which are in alignment with the positions on offer. Those qualities are the most compelling demonstrations of a recruiter preferring one candidate over others.

How do we create an impressive Profile summary for Resume

The Summary needs to get the recruiter interested, rather than just informed. Some important aspects to be kept in mind while framing the Resume Summary would include:

Strategic placement of content: This is important from the point of view of what appeals to the recruiter and should be positioned within the first half of the Summary. It could include pointers stating core aspects like years of professional experience, most valued functional skills vis-à-vis the targeted job, highest education, highest responibility, management style, and so on.

Use of strong action verbs: All Summary pointers should begin with action verbs to highlight contributions

Completely Avoiding Fluff Content:Content that is un-related to the resume profile or would create an unjustifiable situation at the time of interviews needs to be avoided including irrelevant keywords or out-of-profile context action verbs or adjectives.

Example: Describing a Sales Executive with a year of experience to be capable of creating performance dashboards or leading a team of channel partners can let a specialist recruiter know that the candidate is faking it.

All sentences displaying the core skills and upskills should be supported with quantifiable achievements:

Example: For a Sales Manager, the contributions made towards market expansion should be displayed through a STAR statement showing the percentage increase in market share through execution of various strategies.

Resume Summary Example

· M.B.A (Marketing) with nearly 12 years of experience in ensuring that assigned products, services and product lines consistently resonate with current and potential customers

· Monitored marketing trends and kept a close eye on competitive products in the marketplace

· Achieved the preferred “A” partner status across key retailers through effective programming, account engagement and relationship building

· Grew business for the Home Appliances Product by 5% by leading various strategic initiatives to meet brand objectives

· Created two new product lines, X and Y, specifically for the Delhi / NCR market

· A creative professional with efficiency in recommending product innovations, new brand/line extensions, secured necessary approvals and monitored launch with focus on expanding brand portfolio, market share and profits.

Create it and get in demand! In today’s Covid impacted world, while creating resumes tailored to specific job openings, a choice has to be made to make one’s resume visible over the rest. Hence, what candidates choose to include in their Summary gives their resume the maximum appeal and labels their profile as a brand. For assistance on Resume Writing, you can choose to reach out to our experts at https://resume.naukri.com/senior-executive-resume-writing.